January 13, 2020 — February 26, 2019 – What if there was a way that you could communicate directly with search engines? You could help Google understand your content and give them more information to make your website stand out in the search results.
We’ll talk about Structured Data and how it tells search engines exactly what’s on your site. We’ll also discuss on how you can implement it, submit to Google and test the results.
May 16, 2019 — When people talk about SEO sometimes people say “To get great rankings in Google you have to write great content”. But that is blue sky marketing fluff. What does that actually mean? In this talk, I’ll show examples of a blog post written that actually generates traffic, what was done to get it ranking, as well as what occurred when you actually get traffic – the results aren’t what you think!