December 30, 2019 — Having just finished the Herculean project of having someone design an entire website off of an idea I had been sitting on for three years, I learned an important lesson. The finished website is not about you, and it’s not exactly just about the product, service, or resource you’re selling.

It’s really about the audience you are trying to connect with. It’s all about them.

Learn from Imei’s three-year journey into collecting the information, the aesthetic, and hiring the design company that would pull together her message to targets a specific audience, and why she insisted on having the entire website placed on WordPress so that she could better respond to the changing needs of her target audience.

Presentation Slides »

April 3, 2019 — Trying to break out of the hourly trap? Love the idea of supplementing your client work with steady, reoccurring revenue? I was in your shoes three years ago when I launched my first successful product. Now we maintain around ten premium WordPress products.

In this talk I’ll discuss how to launch your first product including coming up with ideas, putting together a team, marketing strategy and what to expect.

May 4, 2017 — One of the fundamental questions that all business owners need to answer at some point is the age-old “Do I pursue a Product or a Service model?”. More than just a decision, the answer defines an organizational mindset that helps shape the personality of the agency.

Our panel of experts have experience in successful product- and service-based companies over the years. The session will be informal and conversational, with sufficient time devoted to audience questions.