April 7, 2016 — Il rapporto tra SEO tecnica e SEO strategica per i siti realizzati con WordPress.
Grazie a WordPress e al mitico plugin WordPress SEO by Yoast è facile prendersi cura di molti aspetti e problemi tecnici. Risolti questi ultimi, ci si può concentrare sulla strategia e quindi sull’analisi dell’attività che sta dietro al sito, sullo studio di topic e keyword e sull’organizzazione dei contenuti.

Presentation Slides »

February 17, 2016 — It’s not enough to just create great content on WordPress. You want people to find your posts in search engines. But how exactly do you control the metadata that Google consumes before sending readers your way? You need to use WP SEO by Yoast. Widely seen as the top plugin for optimizing WordPress web sites, WP SEO by Yoast goes deep and broad with features that include a page edit tool. Mari Kane will show you how to used that page tool, as well as other features of Yoast that help optimize your site for search engines.