November 17, 2020 — What started out as a hobby and a passion grew into a successful business. Joost de Valk built the WordPress SEO plugin mainly as a hobby. In his work as an SEO consultant, he saw what big companies did in order to improve their SEO. Joost was able to translate much of that in a WordPress-plugin. For years, Joost did not make any money with the plugin. And then the tide changed! Joost founded Yoast. The company grew into one of the biggest companies in the WordPress community. The journey towards such growth was like riding a rollercoaster. In this talk, Joost and Markeke will share the view from the rollercoaster. What were the highs and lows in growing the company? How did they grow their audience? How did they set up branding and marketing? Could they grow the same company outside of the WordPress ecosystem? And why is WordPress so immensely important to the company?

April 18, 2018 — Natuurlijk ben je trots op je website. Je hebt er immers veel tijd, geld, bloed, zweet en tranen in gestoken. Je website is niet alleen je visitekaartje. Je inkomen hangt er (deels) vanaf. En daarom wil je natuurlijk een zo goed mogelijke website!

In deze interactieve paneldiscussie geven vier Yoast-experts feedback op websites van mensen uit het publiek. Elke website krijgt een paar minuten tips, tricks en complimenten, zodat we zoveel mogelijk sites kunnen bekijken samen.

Dus wil je dat jouw site beter wordt qua SEO, conversie, sales en UX, laat je website dan Yoasten tijdens WordCamp Rotterdam!

October 7, 2016 — An SEO plugin is a great help in tweaking your content to make search engines happy.
But if you pay attention to a couple of basic practices that we’ll go over in this session, you can use Yoast or All-in-one-SEO to check your work rather than struggle to back fit changes to get to that green dot!

Presentation Slides »