The biggest question every writer asks when they start publishing online is, “How do I get people to read my stuff?” There are many answers to this question, and these answers are usually now referred to as “content marketing”.

In this talk Rian van der Merwe shares why it is better to stay away from the easy ways and choose the difficult ways instead, and how a struggling blog with an insignificant number of readers can become not only a source of great joy and expression, but also a source of non-insignificant income.