December 14, 2018 — This presentation will start with the basics behind Google Analytics and dive into intermediate level guide to using the dashboard as well as procedures and process for the following:

– Basics of installation
– Setting up a dashboard
– Getting comfortable with the terminology and what everything means.
– Analytics channels and conversion tracking

My goal is help attendees understand that Google Analytics is more than just tracking “number of hits”, but it also contains a wealth of information that can help them get the most from their site.

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December 14, 2018 — GDPR is fundamentally changing the way we do business online. With GDPR now in effect for nearly 4 months, what does this mean for your site? Is the GDPR law geographically limited? Sam brings his 20 years of cybersecurity experience to discuss how you can protect your client data, what to do in the event of a data breach, and how you can prevent one. We’ll answer your questions and more including how your plugin choices can affect GDPR compliance.

December 14, 2018 — Within the WordPress community, we are beginning to see a need to better support our children with the challenges of autism and related issues, particularly as they grow into adults.

This panel will focus on how the tech community can create systems that enable people with autism and related challenges to flourish professionally.

The panelists and moderator will be tech and medical professionals from outside of the WordPress community, with an eye to sharing what other technologists are already doing.

December 14, 2018 — In the WordPress Community, we talk about value — quite a lot. And that’s awesome. We should charge for our value. The problem comes when we don’t understand our cost — both in financial, physical, and branding terms.

Having spent over ten years in construction accounting, “job costing” is in my vocabulary and the front of my mind. But as a marketer, I also understand that WordPress has a branding problem. In order to elevate our personal brands and the brand of WordPress, it’s important that we go beyond value and take a look at cost.

In this talk, I’ll discuss job costing, sample time tracking, and just how to reverse engineer your pricing to not only meet your expenses, but live the life you want.

December 14, 2018 — How to Make WordPress Your Favorite Marketing Tool

December 14, 2018 — If you’re building WordPress websites, blogging, or marketing as a sideline hustle, you may not realize how easily you could next level your work to create a sustainable business model. Perhaps you’ve been thinking about turning your freelance projects into a full-time career. If so, you need to recognize that starting a business is not only a matter of devoting more hours to your craft. In this talk, you’ll learn an eleven step process that will help you find the right clients, create a client-focused website plan, set realistic expectations, and develop a system that will help your WordPress business succeed.

Get ready to be inspired as you learn how you can team with others in the WordPress community, as well as your clients, to create lasting relationships and recurring revenue. You’ll learn how to break free from your comfort zone, modify current habits, develop a business model that works for you, and set up an organized workflow so you can roll up your sleeves and implement your strategies.

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December 14, 2018 — PHPUnit is the standard PHP testing framework, but getting it working with a WordPress plugin is challenging. If you ever wanted to start adding automated tests to your code, but did not know how and where to start, this talk is for you.
This presentation covers:
– brief introduction to unit and integration testing
– scaffolding a test suite for an existing WordPress plugin using WP-CLI
– refactoring the existing code to make it testable
– writing and running the first tests

December 14, 2018 — Dipping into Child Themes is an introduction to theme modification & development for anyone curious about how WordPress themes are built and safely modified.

This talk will provide several simple and practical Child Theme examples and explain the modular nature of the Template Hierarchy. We’ll also touch on how Template Tags and Conditional Tags and how they can be used to enhance a website.

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December 14, 2018 — There are WordPress Features You May Not Know. If you are like many, there always seem to be things you wish you could do with WordPress, but maybe can’t figure out. This session will provide you with some great tips and tricks for you to make working with WordPress even easier. From changing the number of posts on the dashboard page, to adding a target to link to on the menu dashboard, there are many things that are easy to accomplish — if only you know where to look. Not only are there screen options on almost every dashboard page, but there are help pulldowns, too, helping to answer questions before you might even need to turn to help in a forum. We will also cover shortcuts for use in the editor window, and a quick and easy way to save your favorite plugins to find at a click to upload to your site.

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December 14, 2018 — CSS Secrets for Beginners

Discover ten handy tips in ten minutes for customizing your WordPress site with CSS. From quick techniques to hide elements you’d rather not see – to sneaky ways to add in extra bits of text, this talk for CSS newcomers will show you just how useful CSS can be. It’ll whet your appetite for more and suggest where to continue your CSS journey after the ten minutes whiz by.

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