October 20, 2017 — Freelancing is never a bad idea. You can spend as much or as little time as you want, but still reap the benefits of extra cash, flexible hours, more satisfying work, and the feeling of your own independence. However much freelance work you want to do, you need to know about the business side, legal stuff, and how to find and keep clients. I’m also going to tell you how you can use a WordPress site to tailor what clients and work you get, how to fill your portfolio to get started, how to price your work, and how to avoid making mistakes no one warned me about. Find what makes your work unique and get paid for your value!
October 20, 2017 — We have all been there: a project gets defined and scope set when suddenly a new requirement becomes a ‘must have’ from a key stakeholder. Surely this one off addition can’t hurt. But soon comes another one. And another. Until finally our original design has become ‘design by committee’ and no one is happy.
Understanding how to ask the right questions up front can mean the difference between happy clients who are eager to give you more business and nightmare clients who can never be satisfied.
This session will focus on delivering a better discovery process with all team members that not only uncover their individual goals, but uncover the big picture. We will discuss how to ask the right kind of questions. The ones that give you all the backup you need later to stand firm and calm the stakeholder down when the ‘one off’ requests come in.
October 20, 2017 — Sketching is a universal language anyone can speak and understand, regardless of their technical background.
If you’ve ever had to explain a technical problem to a stakeholder, developer, designer, or client, then you’ve likely run into issues of miscommunication. A quick sketch can help validate that you are both on the same page, or show that you’re thinking completely different thoughts. Either way, this quick visual aid will have proved its value.
In this talk we’ll look at some quick steps to creating sketches that you can add to issue you’re discussing. This doesn’t require being an artist or a designer, if you can draw a few basic shapes then you can make sketches work for you.
October 20, 2017 — Let’s look at how far the Editor has come since the 1.x days, and where it’s headed in the future. Talk will explore how shortcodes, media, and other enhancements have improved the Editor for editors, as well as looking at what impact Gutenberg might have on the content production experience.
October 20, 2017 — ‘It’s just a website, right?” Why do we always get this question when asked to bid or scope a new project? Let’s be honest, it’s so much more than just a website. Thinking ‘it’s just a website’ when approaching a project, is similar to thinking ‘it’s just a house’ when you approach a realtor. If someone is investing their resources in you creating a dynamic website for their business or organization, you should have a solid blueprint and strong foundation for making it happen. Learn how to speak in a language your clients will understand.
Attendees will walk away with valuable insight into discussing websites with clients, the right questions to ask to get the full story and manage expectations, a checklist for assets to request up front, and a comprehensive site map to make the design process run smoothly.
October 20, 2017 — Whether you develop themes or plugins for WordPress, automating monotonous tasks in your workflow can greatly reduce your overall workload. In this talk, I will discuss some of the popular automation tools and provide tips and real world examples so you can gain a working knowledge and harness the power of automation in your projects.
October 20, 2017 — Getting off on the right foot with a new WordPress site is easy when you plan ahead. Most people want to start with choosing a theme, however in this session we will start by understanding how information flows in WordPress. We will explore how to successfully build a roadmap for your site, using Categories and Tags, building menus and how to leverage pages and posts. We also talk about keeping your site focused on your sites visitor and resources to help flesh out your site.
October 20, 2017 — Working with the WordPress API