December 12, 2017 — eCommerce websites have been evolving since the first online shop opened in 1995. You would think that, by now, businesses would have perfected their customer journey and user experience? Yet, many online retailers are still buying or commissioning one-size-fits-all themes under the assumption that these will automatically rake in the millions.
Each and every functionality and feature on your website’s money pages has a purpose – to arouse curiosity, generate interest, tingle desire, provide social proof and create a sense of urgency. That’s how you will convert your visitors into paying customers.
During my talk, I will walk you through proven product, cart and checkout frameworks, that you can take away to design the customer journey that fits your business model and product offerings. I will draw on examples from my own professional experience and other successful eCommerce websites.
You will pick up some inspiration to turn your own website into a high-converting eCommerce machine.
December 12, 2017 — That phase of any project that, if not pinned down and given the attention it needs, can trip us up big time. Chatting with other small agencies and self-employed WordPress developers and designers, I’ve found we all share experiences of differences between the client’s expectations and what we’ve priced and committed to delivering. If only we knew all the details upfront…
So for this talk I will gather as many experiences and ideas from as many of us as possible – from one man bands to the larger agencies, developers and designers – we all need to pin down Discovery!
Discovering just what the client expects and all the things around being able to make that happen. That’s what we want to do.
The thing is, we all know this. Some include this already in their process and from this they have become successful (surely!!). Each of us has a horror story of the client’s expectations not being met because we did not understand quite what they had in mind; there was a mismatch and the client holds us accountable for that. Or what they want and expect is just not possible on their hosting. Or the client’s data needs significant translation to be usable.
Being clear at the start is essential. If we do this, document it, get the client to confirm that this document is what they want and understand they’re paying for, then we’re winning and so are they.
In this presentation I will outline a few key points to keep in mind when you are designing your next beautiful website or theme. I will illustrate the points with some good (and bad) examples.
Good design and web accessibility can go hand in hand – come and find out how.
I have previously presented this talk at WordCamp London 2017 and WordCamp Bristol 2017, WordCamp Edinburgh and a couple of WP meetup groups.
December 12, 2017 — Remote work has been called the future of work. While many WordPress based companies both large and small work remotely, it’s not always easy, there might not be options for co-working spaces in your area, you may not be able to work effectively from home, etc. How do you stay focused, how do you communicate effectively with your team, your boss? This talk will cover why remote work matters, whether or not it works, real life stories, and resources for finding remote work.
December 12, 2017 — Searching for WordPress project management on Google brings up tons of articles about tools you can use for managing WordPress projects. Like any tool, if not used correctly, it does more harm than good. Instead of first reaching for a tool to organize your tasks, this talk covers the human behaviours, habits and communication methods that make successful project delivery, no matter what tools you choose to use to organize yourself.
December 12, 2017 — In this short talk, we’ll cover the best practices for creating website navigation and what to keep in mind when creating a theme or building a website for a client. When to use multi-level vs. single-level menus or sticky vs. non-sticky vs. mixed type menus. What accessibility challenges you can face and how to tackle them. Hamburger pros and cons. What to include in the menu and what to keep away. Buckle up, we have only 10 minutes!
December 12, 2017 — Bob will introduce you to the principles of this exciting new CSS Module, show demos of uniquely designed layouts and code examples of how they can be created for WordPress
December 12, 2017 — In this lightning session, we showcase the “NC State Accessibility Helper,” a homegrown plugin that uses the tools WordPress gives us to put accessibility testing and learning resources in front of content creators before they hit the “Publish” button. We will demonstrate the user experience and briefly walk through how this simple plugin works under the hood.
December 12, 2017 — In this talk, we’ll look at how we can use the Arduino software to create our own wifi-connected devices (often for under $10!) that leverage the WordPress REST API to perform tasks from updating live weather readings on a WordPress site, to providing real-world displays of how many WooCommerce orders are waiting to be shipped out.
December 12, 2017 — WordPress isn’t always as lean as you might like. In this talk, we’ll go through some simple steps you can take, without any development know-how to make your sites leaner and more responsive.