August 17, 2017 — Your clients aren’t clients. They aren’t partners. They aren’t customers. They’re your GUESTS. And you’ve invited them into your magical world of WordPress where impossible things happen and there’s an entirely new language to learn. Let’s talk about practical real-world examples of how making them feel welcome and giving them a better experience can have an unbelievably positive impact on your business and our community.

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August 17, 2017 — Whether you’re brand new to WordPress or a season developer, web security is everyone’s responsibility. Utilizing black box scanning tools, find out what types of information your WordPress site is leaking, how attackers can use this information to compromise your site and steps you can take to mitigate this risk.

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August 16, 2017 — Are you having trouble growing your freelancing business into a full-blown agency? I was too! The average web design business has 1.4 employees which means the vast majority are solo-preneurs. In other words, it’s hard to grow a web design business!

But in 2013, I made a few significant changes to my strategy that paid off big and allowed me to go from struggling freelancer to 7-figure acquisition in just 3 years – starting from scratch with a completely new brand.

In this presentation you’ll learn:

The benefits of selecting a niche (niching up has many marketing and sales advantages)
How to position yourself in the market (decisions on what services you offer and your pricing have a huge effect)
How to productize your service for maximum efficiency (increasing your efficiency allows you to scale)
Acquisition “gotchas” (do you know the best entity structure for a web design agency acquisition?)

August 16, 2017 — CSS Grid is the new layout spec that will change the way we code websites. We can FINALLY! design a two-dimensional layout that looks more like what we want it to be rather than what the browser previously allowed us to work with.

Horizontal and Vertical control? yup!! Design and control for white space? yup!! A combination of fix and flexible rows that will make responsive design more awesome? yup!

August 16, 2017 — An interactive panel of business owners answering your questions on freelancing. What are some tips for getting clients? How can you make sure everyone stays on track?

August 16, 2017 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

Think this sounds silly? It is but backed by research. Spend some time to learn about what A/B testing is, what things to test, testing methodology and the best tools to use for your site.

Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

August 16, 2017 — You’re the boss of your company (even if it’s a company of one or two) and you need to blog. Your WordPress blog is all set up and ready, but…

Where do you start? How do you get ideas? And who has the time for all this?

Yes, you can produce content that will inspire and engage your audience, building your customer relationships and establishing yourself (and your company) as an expert in your field.

You’ll get the tech stuff everywhere else–in this talk, we break down the basics of blogging to make it efficient, effective, and fun. You will leave this talk with 5-10 solid ideas and the tips you need to blog like a boss!

August 16, 2017 — Having a lot of traffic to your WordPress website is great. Unless, that is, your site visitors are not converting. In this session, learn how to turn more of your traffic into leads and customers. We’ll explore behavioral analysis that can be conducted from heat mapping, click mapping, scroll mapping, user session recordings, A/B testing of your website, and more. Whether you are looking to increase sales on your website, boost leads, build your email list, or drive another type of conversion event, you’ll walk away from this session with specific methods for increasing your website’s conversion rate.

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August 16, 2017 — There are many steps required to complete in order to have Google fall in love with you website and reward you with ranking. Learn the basics for Search Engine Optimization that can be done on each of your websites for maximum organic ranking.

August 16, 2017 — A panel of WordPress themers will answer your questions around theming. Some examples you might hear about: Should I use a pre-made theme, theme framework, or go custom? What makes a good theme? What are some tips and tricks for developing good themes?