June 21, 2020 — Lighting, audio and storytelling are all essential when creating video-based content on your website. However, captions are often forgotten, even though they benefit more people than you might think.
You might assume that they’re just for the d/Deaf and hard of hearing people, but there are many benefits that can apply to many different people.
From sharing his own personal experience as a deaf person, to his experience in digital marketing and content marketing, Ahmed will share stories on how you, as a content creator, can maximise the impact of your videos by making use of captions. But it’s not just about writing “whatever is said”. It is an art.

April 21, 2020 — Lighting, audio and storytelling are all essential when creating video-based content. However, captions are often forgotten, even though it can benefit more people than you think. You might assume that it’s just for the d/Deaf and hard of hearing people. But there are other benefits: learn a new language, access to different culture, improve SEO, watch in quiet environments, increase social media engagements. But even more people can benefit, like those who are autistic, have learning disability or have attention deficits.
From sharing my own personal experience as a deaf person, combined with my experience in digital marketing and content marketing, I combine the two to share stories on how you, as a content creator, can maximise the impact of your videos by making use of captions.
But it’s not just about writing “whatever is said”. It is an art. So let’s make captions, not just a necessity, but also beautiful…for everyone!
 

April 23, 2019 — When looking at how small WordPress plugins and themes businesses operate, only a small handful of them takes advantage of SEO to grow their business.

It’s tricky though because when you’ve got other things to worry about in your business, it’s not a surprise that SEO is not a major priority. In fact, it can be overwhelming to find out what you need to do…even for me, and I do it for a living.

But can you really grow your business with zero or little traffic? Especially if you are providing plugins and themes, which requires online engagements?

Whether you are new and scaling your business, or you are looking to boost your existing business, it’s time to look at how SEO can be a major investment in your business.

In this talk, we will look at the essential ways you can do that with the help of some actionable tips and strategy which you can apply today.

November 2, 2016 — There is one thing that many people have difficulty when it comes to writing; coming up with content ideas which people are looking for.
The other difficulty is that not everyone can afford to pay hundreds of pounds for different tools which can help you to come up with content ideas.

So what do you do? Well just use Google, search and that’s it. It’s that simple, except there are various tactics and hacks which are unknown to many people which can help to extract more keyword data from Google. And it is these data which can help you to find out what people are searching for and how they can inspire you to create content.

This topic will be a live demo of how you can find endless content ideas using just the Google search page. I will not be using PowerPoints, whiteboard, blackboard or flip-chart. Just Google.

Presentation Slides »

October 27, 2016 — Panel discussion, bringing together our fantastic speakers: Ahmed Khalifa, Juan Felipe Rincon, Marcin Kilarski

October 26, 2016 — Ahmed will be providing a run through on the SEO plugin for WordPress – Yoast, the most popular SEO plugin for WordPress sites.