October 30, 2016 — There’s a lot of great reasons to blog — most of them have been articulated by tons of brilliant folks (you can make money, you can have influence, you can demonstrate expertise). What I’ll share with you is five things you will discover about yourself as you start blogging consistently.
September 23, 2016 — Everyone tells you to write more. No one tells you what to write. Or more importantly, how to be helpful. Chris articulates a strategy that allows him to help others – a strategy that you can copy for yourself – on your blog or business site.
June 17, 2016 — WordPress as a product requires WordPress as a community to ensure a long future. Chris will share insights from 21 years in software, and how the future of WordPress relies completely on something that only you can provide it.
April 20, 2016 — Come hear five lessons on product marketing – specifically suggested and applied by the commercial plugin companies I’ve advised over the years.
April 9, 2016 — Whether you’re a freelancer, an agency delivering services, or a product company – the reality is that you’re probably great at the technical side of your job. But being great at the tech side of WordPress work won’t necessarily get you more customers. It’s a different effort, with different required skills. Here are my observations from coaching WordPress companies over the last four years.
January 4, 2016 — What happens when you review 30 membership plugins? You learn a lot about writing reviews. You learn a lot about products and product marketing. You learn a lot about membership plugins. Come hear the stories of these lessons if you’re either a product developer, in marketing, or a membership plugin user.
November 22, 2015 — The goal is impact. The tool is WordPress. But the strategy is education. Because simply giving a customer a website doesn’t mean they won’t mess it up or limit their own potential impact because of silly mistakes. Hear the stories of mistakes and learning that allowed customers to have the true impact they wanted – from blogs to eCommerce sites.
September 23, 2015 — There is incredible power in knowing the story you’re in, and how to manage it. The brand you develop will impact your pricing, your positioning, and your prospective market. Come hear Chris Lema’s take on branding – specifically in the WordPress ecosystem – and how you can leverage the power of story in your marketing, sales, product announcements, and blog.
July 9, 2015 — People give a lot of business advice without first stepping back and asking about your business model. Actually, plenty of people start a business without thinking of their own business model. I’ll look over a set of them and highlight the challenges and benefits of each.