April 20, 2016 — Come hear five lessons on product marketing – specifically suggested and applied by the commercial plugin companies I’ve advised over the years.
April 9, 2016 — Whether you’re a freelancer, an agency delivering services, or a product company – the reality is that you’re probably great at the technical side of your job. But being great at the tech side of WordPress work won’t necessarily get you more customers. It’s a different effort, with different required skills. Here are my observations from coaching WordPress companies over the last four years.
January 4, 2016 — What happens when you review 30 membership plugins? You learn a lot about writing reviews. You learn a lot about products and product marketing. You learn a lot about membership plugins. Come hear the stories of these lessons if you’re either a product developer, in marketing, or a membership plugin user.
November 22, 2015 — The goal is impact. The tool is WordPress. But the strategy is education. Because simply giving a customer a website doesn’t mean they won’t mess it up or limit their own potential impact because of silly mistakes. Hear the stories of mistakes and learning that allowed customers to have the true impact they wanted – from blogs to eCommerce sites.
September 23, 2015 — There is incredible power in knowing the story you’re in, and how to manage it. The brand you develop will impact your pricing, your positioning, and your prospective market. Come hear Chris Lema’s take on branding – specifically in the WordPress ecosystem – and how you can leverage the power of story in your marketing, sales, product announcements, and blog.
July 9, 2015 — People give a lot of business advice without first stepping back and asking about your business model. Actually, plenty of people start a business without thinking of their own business model. I’ll look over a set of them and highlight the challenges and benefits of each.
July 1, 2015 — It is an intimidating screen that’s empty. Telling you that writing will be tough. Telling you that the first sentence will be hard to find.
Everyone says you should blog. Except the white screen in front of you. Blank. Mocking.
Come hear my specific tips to help you find blog topic and how to get started writing without stress.