August 20, 2026 — Every WordCamp needs a great send-off, and this year, we’re doing it the way our community actually talks to each other: two chairs, a real conversation, and a room full of people who get it. Think of it less like a keynote and more like the best hallway conversation of the week, just given a mic and a stage. The conversation we’ve all been having comes to the big stage. WordPress is evolving alongside AI, changing user expectations, and a rapidly shifting web. How do we keep open source thriving? What should we hold onto? What needs to change? And where do we go from here? That’s what this conversation is about. Not prepared talking points, but an honest discussion between two people who’ve spent decades helping shape, support, and steward the WordPress ecosystem from different perspectives. Even better, it doesn’t end on stage. The final 30 minutes belong to the community, with live audience Q&A. Two perspectives shaped by decades in open source. Ma.tt Mullenweg has helped guide the project since co-founding WordPress more than twenty years ago, while also leading Automattic and its portfolio of products supporting publishing, commerce, and the open web. Robert Jacobi has spent his career guiding organizations build, secure, and scale open source technologies, contributing across hosting, infrastructure, community leadership, and digital strategy. Together, they bring two distinct perspectives on the opportunities, challenges, and decisions shaping WordPress today. It’s a conversation grounded in years of experience, but one that’s ultimately about where the project goes from here and what that means for everyone building with it. The best conversations don’t end when the session does. By the time Wednesday afternoon arrives, you’ll have spent four days learning new skills, meeting people from across the community, and sharing ideas that continue long after the event ends. This conversation is a chance to zoom out and connect those experiences to the bigger picture. Expect an honest discussion about open source, the evolving web, AI, community, and the future of WordPress. Then, the conversation opens up to you. The final 30 minutes are dedicated to audience Q&A, giving you the opportunity to ask questions, share perspectives, and be part of the discussion that closes out WordCamp US 2026.

February 14, 2026 — Learn the basics of the OSI (open systems interconnection) Security Model. Why it matters for open source projects, what you can control, and how to protect yourself from ongoing and increasing types of threats. Additionally, a quick overview of the Software Bill of Materials (SBOM) and Supply-chain Levels for Software Artifacts (SLSA) especially in light of the EU Cyber Resilience Act. Leave with an understanding of what you can review, measure, and protect today.

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November 10, 2025 — It’s been over four years since the original Invisible CMS presentation and so much has changed. cough AI cough Create your own “Invisible” platform for your customers, and grow your business! It’s all about creating a business with WordPress/WooCommerce while not being WordPress/WooCommerce. Learn that customers don’t focus on a specific CMS/Platform, but on solutions; and developers need to provide more than just a “built on.” Reimagine what you are solving, integrate 3rd party technologies, and sell a solution to grow.

June 30, 2021 — Create your own Invisible CMS, and grow your business!

Invisible CMS is all about leveraging the power of WordPress without marketing WordPress.

You’ll learn to understand that customers don’t focus on a specific CMS, but solutions. And that developers need to provide more than just a custom theme.

Reimagine what you are solving, integrate 3rd party technologies, and sell a solution to grow.

January 14, 2021 — Partnering with the right service providers takes you out of the world of time and materials and into value selling. Learn how to scale with partnerships that augment and complement your business. Ask the right questions. Differentiate between affiliates and partners. Focus on core skills and markets to grow.

July 8, 2020 — A star-studded panel session with 3 amazing marketers, moderated by a multi-year WordCamp Denver speaker & volunteer, and the WP Girl herself, Angela Bowman.
Panelists include:
• Jocelyn Mozak • Chris Lema • Robert Jacobi

December 26, 2019 — Picking a CMS is a technical, business, and personal decision. You’ll learn about the future of content management, and why migrating to “Invisible” CMS is critical to your success. You can create your own “Invisible” CMS, and grow your business. “Invisible” CMS is about creating a business with WordPress while not being fixated on the actual platform. To be successful, it’s critical to understand that very few people care about the actual CMS, they need to see solutions; and developers need to provide more than just a custom template. The focus will be on re-imagining what you as a developer/integrator/agency are doing, integrating 3rd party technologies, and selling a solution.

Presentation Slides »