It’s ridiculously easy to slap some Google Analytics code on a WordPress site, and step away. But there is a lot more that developers and site managers/owners SHOULD do with analytics to show more obvious development ROI, make getting data easier and allow for ongoing growth without loss of data.

In this session, Julie Kosbab helps developers and site managers integrate data collection with WordPress’ features to create powerful insights. Ideas which apply to both commercial and custom themes throughout the WordPress site lifecycle.

Presentation Slides »