‘analytics’ Videos

  • Colleen Harris: [Workshop] Making Google Analytics Work for You (part 1)

    WordCamp Denver 2020Speaker: Colleen Harris

    July 12, 2020 — Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know that” to an important tool influencing your decisions.

  • Colleen Harris: [Workshop] Making Google Analytics Work for You (part 2)

    WordCamp Denver 2020Speaker: Colleen Harris

    July 12, 2020 — Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know that” to an important tool influencing your decisions.

  • Colleen Harris: [Workshop] Making Google Analytics Work for You (part 3)

    WordCamp Denver 2020Speaker: Colleen Harris

    July 12, 2020 — Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know that” to an important tool influencing your decisions.

  • David Lockie: Nine ways to make WordPress better with AI

    WordCamp Europe 2020Speaker: David Lockie

    June 18, 2020 — When we think about AI, it’s hard to tell hype from genuine utility. In reality, AI is a bundle of over 25 different technologies, ranging from the ‘everyday’ to the cutting edge.
    This talk uses the blade of WordPress to slice through the hype and focus on practical, achievable ways to start leveraging AI technologies into your WordPress tech stack today. Today we see the primary use cases falling into three silos: AI Enhancement, Improved Productivity and Data, Analytics and Intelligence. In his session, David will break these silos down into three practical examples each – using a range of solutions and services.

  • Pablo Moratinos: El rey del rebote

    WordCamp Valladolid 2020Speaker: Pablo Moratinos

    March 2, 2020 — Me gustaría ser el Dennis Rodman de WordPress. Ser capaz de controlar el rebote de mi sitio web de tal forma que no no se me escape ningún usuario sin pasar por aquellas páginas donde se produce la magia.

    Presentation Slides »

  • Carlos García del Real: Google Analytics, cómo sacarle el máximo partido en tu web

    Torrelodones WordPress MeetupSpeaker: Carlos García del Real

    February 21, 2020 — En esta charla aprenderemos cómo implementar Google Analytics en tu web. Aprenderemos a desenvolvernos con la herramientas y, sobre todo, qué datos son los más importantes para nuestra página o negocio online.

    Ponente
    Carlos García del Real

    Gestor y fundador de Coworking La Solana. Programador web, experto en WordPress y analista de datos. Llevo más de 6 años trabajando en el mundo online y me apasiona todo el mundo del data y el marketing digital.

    Presentation Slides »

  • Marko Tanaskovic: How to make the most of your website with Google Analytics

    WordCamp Bratislava 2018Speaker: Marko Tanaskovic

    March 1, 2019 — How to use Google Analytics data to make your website better for your users.

    Understand your audience. Get to know them. Explore their interests. Follow their footprints on your website.

    See what is working and what is not. Understand what is drawing in your visitors and how to keep them on your website. Evaluate your marketing channels. Improve your content and website structure. Find out if there are any problems. Use all this insight to make the most of your website and make it more interesting and accessible for your visitors.

  • Diane Varner: Creating Robust Analytics Experiences

    WordCamp Philly 2017Speaker: Diane Varner

    January 19, 2019 — Gain a better understanding of how to triangulate analytics data by using Google Analytics, a CRM, and analytics from social media. As a developer, you might play a role in supporting content marketing; understanding how these pieces fit together will strengthen your position when you need to provide your expertise to building or improving your company’s or client’s digital presence.

  • Joe Howard: Get to know (beyond a doubt) who’s visiting your website

    WordCamp Asheville 2018Speaker: Joe Howard

    January 8, 2019 — (Video dark first 50 sec)

    We all want to engage website visitors, bring them value and maybe even convert them into paying customers. I know I want to do all three! But if you don’t know who the people visiting your website are or what they really want, how can you do any of this? I want to give you some actionable tips and tools that will shed some light on who’s visiting your website and allow you to get the feedback you need to turn your site into something your visitors can’t get enough of 🙂

    Takeaways:

    Using Google Analytics to get visitor data
    Using Hotjar to get visitor data
    How to use that data to dictate your marketing strategy

    Presentation Slides »

  • Adjmal Sarwary: Conversion Optimization and Online Analytics

    WordCamp Nijmegen 2018Speaker: Adjmal Sarwary

    January 6, 2019 — I will talk about a study we did comparing mouse tracking to eye tracking showing that mouse tracking is not the best way to go to base design decisions on. Furthermore, I’ll talk a bit about new online analytics approaches as eye tracking and emotion tracking as well as heart rate tracking and how they can be used to actually test UX and not just usability.