January 24, 2023 — Consejos, ejemplos de uso y herramientas para revelar con mucha mas precisión el origen del tráfico que llega a tu sitio web.
Descubre el rendimiento real de tus esfuerzos de marketing y de las alianzas de tu negocio en internet. Apóyate en una herramienta que lleva más de 15 años entre nosotros y que ha sido reforzada con el nuevo GA4.

Presentation Slides »

October 3, 2022

July 12, 2020 — Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know that” to an important tool influencing your decisions.

July 12, 2020 — Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know that” to an important tool influencing your decisions.

July 12, 2020 — Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know that” to an important tool influencing your decisions.

June 18, 2020 — When we think about AI, it’s hard to tell hype from genuine utility. In reality, AI is a bundle of over 25 different technologies, ranging from the ‘everyday’ to the cutting edge.
This talk uses the blade of WordPress to slice through the hype and focus on practical, achievable ways to start leveraging AI technologies into your WordPress tech stack today. Today we see the primary use cases falling into three silos: AI Enhancement, Improved Productivity and Data, Analytics and Intelligence. In his session, David will break these silos down into three practical examples each – using a range of solutions and services.

March 2, 2020 — Me gustaría ser el Dennis Rodman de WordPress. Ser capaz de controlar el rebote de mi sitio web de tal forma que no no se me escape ningún usuario sin pasar por aquellas páginas donde se produce la magia.

Presentation Slides »

February 21, 2020 — En esta charla aprenderemos cómo implementar Google Analytics en tu web. Aprenderemos a desenvolvernos con la herramientas y, sobre todo, qué datos son los más importantes para nuestra página o negocio online.

Ponente
Carlos García del Real

Gestor y fundador de Coworking La Solana. Programador web, experto en WordPress y analista de datos. Llevo más de 6 años trabajando en el mundo online y me apasiona todo el mundo del data y el marketing digital.

Presentation Slides »

March 1, 2019 — How to use Google Analytics data to make your website better for your users.

Understand your audience. Get to know them. Explore their interests. Follow their footprints on your website.

See what is working and what is not. Understand what is drawing in your visitors and how to keep them on your website. Evaluate your marketing channels. Improve your content and website structure. Find out if there are any problems. Use all this insight to make the most of your website and make it more interesting and accessible for your visitors.

January 19, 2019 — Gain a better understanding of how to triangulate analytics data by using Google Analytics, a CRM, and analytics from social media. As a developer, you might play a role in supporting content marketing; understanding how these pieces fit together will strengthen your position when you need to provide your expertise to building or improving your company’s or client’s digital presence.