December 18, 2023 — Oggi avere una presenza online tramite un sito web è importante per qualsiasi attività professionale. Tuttavia, il vero successo si raggiunge quando si sa come interpretare i dati provenienti dai vari canali digitali e utilizzarli come leva per strategie efficaci.

In questo talk inizieremo con una introduzione approfondita per contestualizzare l’attuale panorama dei dati web. Successivamente, esploreremo in dettaglio il concetto di Web Analytics e la sua fondamentale importanza nel valutare se un sito web sta realmente funzionando.

Il mio obiettivo con questo talk è condividere informazioni concrete che aiutano gli imprenditori e le aziende a identificare opportunità nascoste, risolvere problemi critici e ottimizzare le attività sui diversi canali digitali.

Inoltre, fornirò una chiara e pratica guida delle configurazioni e dei plugin WordPress indispensabili per implementare una Web Analytics efficace. Il tutto sarà arricchito da esempi concreti tratti dalla piattaforma di analisi gratuita più diffusa al mondo.

October 13, 2023 — Increasing conversion rates is a game of micro-improvements, data monitoring, experimenting, and more micro-improvements.

This presenter has been working with WordPress products for 10 years, and has lead marketing teams toward increasing success with online conversion at StellarWP.

Find out how to track marketing metrics, visualize data for insights, and ignore the rest.

April 27, 2023 — Utilizzo di strumenti per gestire l’anonimizzazione dei dati di navigazione degli utenti in modo da rendere compatibile le informazioni con il GDPR italiano.

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January 24, 2023 — Consejos, ejemplos de uso y herramientas para revelar con mucha mas precisión el origen del tráfico que llega a tu sitio web.
Descubre el rendimiento real de tus esfuerzos de marketing y de las alianzas de tu negocio en internet. Apóyate en una herramienta que lleva más de 15 años entre nosotros y que ha sido reforzada con el nuevo GA4.

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October 3, 2022

July 12, 2020 — Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know that” to an important tool influencing your decisions.

July 12, 2020 — Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know that” to an important tool influencing your decisions.

July 12, 2020 — Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know that” to an important tool influencing your decisions.

June 18, 2020 — When we think about AI, it’s hard to tell hype from genuine utility. In reality, AI is a bundle of over 25 different technologies, ranging from the ‘everyday’ to the cutting edge.
This talk uses the blade of WordPress to slice through the hype and focus on practical, achievable ways to start leveraging AI technologies into your WordPress tech stack today. Today we see the primary use cases falling into three silos: AI Enhancement, Improved Productivity and Data, Analytics and Intelligence. In his session, David will break these silos down into three practical examples each – using a range of solutions and services.

March 2, 2020 — Me gustaría ser el Dennis Rodman de WordPress. Ser capaz de controlar el rebote de mi sitio web de tal forma que no no se me escape ningún usuario sin pasar por aquellas páginas donde se produce la magia.

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