A deeper look into customizing the WordPress content editor (TinyMCE), and extending or even replacing the editor to match the needs of modern content editors. We start by looking at what makes modern content “stand out”, then look at the default ways to customize TinyMCE within WordPress, then look at some commercial plugins to customize WordPress (and how to customize those tools). Finally, we explore some techniques for working with word processing programs like Microsoft Word, and dealing with tabular (nested) data along with free tools available online to assist us in the content editing process.