November 14, 2014 — In this session Jason covers the most commonly found missed opportunities when it comes to optimizing WordPress websites for search engine success. Geared to offer something for all levels, this session discusses the importance of site speed, SEO optimization plugins, site maps, mobile considerations, social integration (and how to optimize for social), schema markups, authorship, blogging and maintenance.

November 14, 2014 — Lightning Talks: Inspiring Stories
Over the years of working closely with people often associated with WP — from budding bloggers, talented designers and developers, I’ve realized that being able to release your work to the world is loaded with fear and anxiety and perfectionism and want to share my story to inspire others to click Publish and ship their work — whatever that may be. I share the stories of success (and failure) that living this philosophy has produced in my life.

November 14, 2014 — Lightning Talks: Inspiring Stories
Asif was a simple boy from Bangladesh. Back in 2004, when Asif just started University in Electrical and Telecommunication Engineering, he tried to make a site, as part of assignment, using Blogger. During that time he was introduced to WordPress. It changed his life, Asif found WordPress very easy. He started to make websites. Managing, all of the sites became difficult so he started hiring University friends but that also became unmanageable. Asif took an office and started his own company. Some of our websites worked super well, like The Tech Journal, it reached alexa rank 3000 within 1 year of inception. They kept working only in WordPress, built tons of plugins and theme, become attached with more important figure inside WordPress. Asif had his first invite from WordCamp Melbourne and spoke their during 2011 event. Since then, he has attended over 10 WordCamp worldwide. Asif attended the last 3 WordCamp SF. Now he has a registered company in US, working to help young entrepreneur in US and Bangladesh too. He has managed and helped multiple WordPress Meetup and WordCamp. He is happy to share his story.

November 14, 2014 — Every developer inherits technical debt, whether it is a codebase built by a third party, a codebase at a new job, or even ones own codebase that they have not touched in a few years. Some of the things I explained are, how I code audited the codebase and came up with some key major fixes that would greatly increase performance and load time, came up with a strategy and prioritized how to go about executing the fixes, and lastly how I executed the strategy and what the overall outcome (performance, load times, etc.) of the site was when finished.

November 14, 2014 — Lighting Talks: Unscary Tech
How to find a theme for your blog, where to look, what to look for and what kinds of themes are out there.

November 14, 2014 — Lighting Talks: Unscary Tech
Thinking Inside the Box is 5 minutes that will change the way you think about web content and web design: On the web everything is a box and once you know how to bend those boxes to your will you can do pretty much anything you want.

November 14, 2014 — In this session, Kathy Cano-Murillo, the Crafty Chica, shares how she took her knowledge and experience from being a newspaper features reporter and applied it to create her award-winning blog, CraftyChica.com. She also shares her comical-yet-insightful lessons learned, as well as her insider tips that elevated her blog to a lifestyle site that spun off a series of books, a product line, web series, brand partnering and more. She shares her best practices for pinpointing a mission statement, and creating engaging content to support that. While Kathy‘s blog is grounded in DIY, she shares how she takes liberty with that “creativity” theme and applies to food, shopping, diary, entertainment, books and more.

November 14, 2014 — Finding your blog’s voice isn’t as simple being honest, honoring the audience’s interests, and crafting the best tone and structure for a story; except that maybe it is. Trace the evolution of my blogging voice through personal and professional blogs, group blogs, corporate blog ghostwriting, and blog awards. Hear stories of how writing and design choices, gaffes, and observations become blog voice. Because, in the end, finding your blog’s voice is about both a journey and a destination.

November 14, 2014 — Jenny Lawson writes the award-winning blog, thebloggess.com. Her book, Let’s Pretend This Never Happened ( A Mostly True Memoir), was a #1 NYT bestseller its first week out. Pretty much every post on her blog gets hundreds of comments from real humans, despite the likelihood that you’ll snort coffee out your nose reading her stuff.

WordPress community organizer and longtime blogger Jen Mylo will interview Jenny.

November 14, 2014 — This presentation focuses on understanding the position of clients within their own business/organization and asking key questions to further understand their design requests in order to create effective design solutions.

Presentation Slides »