Once upon a time we passed parameters to create web pages, now we use pretty URLs and (hopefully) think through our URLs carefully. URLs are one of the fundamental commands a user can give WordPress, and they can be poetic, powerful and precise all at once. This talk covers how URLs are turned into WP_Query parameters, what URL endpoints are and when to use them, how URLs can be attractive and amusing, and how to use URLs across different post type structures.

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