WordPress can do a lot out of the box, but what if you need to integrate with a service that doesn’t have a WordPress plugin? What if you want to automate a task without touching code? How do you take advantage of the service-driven web so your WordPress project can break out of its shell and make new friends on the Internet playground? This talk has all the answers. You learn how to connect to a remote API (with minimal code), what webhooks are (and why they’re awesome), and how to harness the power of “connector” services like Zapier and IFTTT to automate common tasks (without getting a headache). Want to get more power out of your WordPress site? This is the talk for you!