WordPress’s famous 5 minute install doesn’t mean 5 minutes until site launch. Setting up a new site can be time-consuming, tedious, and downright confusing that’s why new user experience (NUX) has been a recent focus at WordPress.com. Through A/B testing, usability testing, and constant iteration, we’ve made gradual improvements to WordPress.com’s NUX. Come learn some of the key insights discovered over the past year and how we can use those them to improve WordPress NUX for everyone.