Nevena originally trained as a simultaneous interpreter, but now she is responsible for two way “interpreting” at GoDaddy. She translates the team’s geek talk and product features into a language that normal people can understand, and customer wishes and needs to requirements for engineers.
Her talk she addressed how to empathize with the customer, it touches on how UX research, journalism, and psychology form the basis of Customer Marketing. You can expect concrete product examples, but also get ready to participate in the discussion.