In this talk we will step behind the curtain of what a user sees when registering a domain and detangle the roles and responsibilities of various players in the registration process. Most importantly, we will discuss how it all the players affect the buyer and their website. Topics of particular interest will include WHOIS privacy, premium domains, SEO, extended attributes, and registry-designated restrictions. To illustrate each topic, we will look at WordPress sites who leverage their domains and WordPress sites who are restricted by them.