Amnesty International USA launched a website redesign in May 2017 based on a six month journey of defining a design pattern that would reinforce our branding and making it easy to implement on any page of our website using WordPress, Bootstrap 4 and Advanced Custom Fields. We’ll take a look at the journey of defining the design patttern and why it’s important for every website to have one. Then we’ll explore how ACF uses Flexible Content and Repeater fields to create an infinite amount of design possibilities while still remaining within a brands aesthetic design guidelines. Code, design and process will be shared.

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