This talk will provide an overview of web accessibility standards and will demonstrate how to use existing tools to ensure your themes, plugins, and content are compliant with those standards. This talk is designed for WordPress developers of all skill levels who want the sites they create and manage to be as accessible as possible. Topics will include: Selling your clients (and yourself) on web accessibility, an introduction to WordPress accessibility guidelines for theme and plugin developers, an overview of manual and automated accessibility testing tools, common accessibility pitfalls to avoid, and where to learn more about web accessibility tools and standards.