In this talk I’ll lay out a couple of different ways of thinking about the “open web” we’re after, what each of those visions postulates as the problem, and what solutions emerge from that set of problems. I’ll conclude with some of my own take on how WordPress as itself an “imagined community” (cf. Benedict Anderson’s 1983 book) can and should contribute to shaping the future of the web. (Hint: It’s about democratizing publishing through open source AND community).