February 3, 2018 — This talk is related to Product Strategy and Marketing and can be divided in 3 parts.

1. Why eCommerce?
Presently there are great changes happening on a global & European level that will have a huge impact on eCommerce site development. Can you build an eCommerce website? Good! No matter if you are an experienced developer, an agency or simply a hands-on experience guy now it’s the time to focus on eCommerce website building.
As a research junkie I base my assumption on important pieces of information, stats, facts & figures I have put together, connecting the dots. I will cover:
expected EU policies related to eCommerce
technological exponential growth
consumer behaviour
SMB owner behaviour
eCommerce trends
etc

2. Why WooCommerce and open source?
“Imagination is more important than knowledge” Albert Einstein once said, and we find the expression of it in WooCommerce.
WooCommerce is much more than an open source eCommerce plugin! Depending on the country you live in, WooCommerce can be a catalyst for financial independence and personal development. WP & Woo allow anyone who has time and some technical skills to start building websites and get paid for that. Don’t get crazy here, there is room for everyone, experts and beginner developers.
That is because people are more educated with technology nowadays, although you might disagree with that. All these closed source website builders, domain name providers and “newbie” website creators have contributed to that.
Moreover your are not alone, there is an amazing community backing you up.

3. Where to focus next:
There are specific elements that you as a developer/ site creator need to focus on when working with WooCommerce, to save time and money.
WOM
Optimised hosting for eCommerce
Organise your workflows & collaboration
Price your maintenance while working with automation

Presentation Slides »

February 3, 2018 — As the volume of small and medium enterprises (SMEs), mainly on the retail industry, continues to increase, the need to automate the logistics of these companies by integrating their back office (Enterprise Resource Planning Systems) with their e-shop becomes mandatory.

This past year at Social Mind we worked thoroughly in integrating two of the most widely used Greek ERPs with WooCommerce. This talk aims in sharing the challenges we faced and hopefully provide some good practices regarding software architecture for software houses.

Presentation Slides »

February 3, 2018 — Progressive Web Apps are becoming the new standard for building amazing experiences on the web. E-commerce businesses all over the world, starting with Alibaba, have already proved that having a PWA will greatly improve conversions and interactions rates. WordPress’s popularity makes it the perfect candidate for powering / sustaining this new wave of web development. The WordPress REST API has opened the door for separating content from UI/UX, allowing us to create engaging apps for the web. It’s up to the community to accept the challenge and steer both WordPress and the web in a “progressive” direction.

Presentation Slides »

February 3, 2018 — This is what this talk will help you with. We’ll look at the tools that you can use to solve this tricky issue. But we won’t stop there either We’ll also go over how to interpret what these tools are telling you. Because that’s how you’ll get to the root of the issue so that you can fix it.

February 3, 2018 — XDebug is a tool for developers to gain insight into how PHP is executed. Using it for profiling is a very effective, fast and precise method to find bottlenecks in your WordPress site. In this talk I explain how to use it with Webgrind, how to find potential optimization targets, show examples of real cases when XDebug helped fix a performance problem and also explain what XDebug is not suitable for and what can be used instead. If you are not a developer, you’ll learn what XDebug is capable of and when to ask a developer to use it.

February 3, 2018 — It’s the inconvenient truth that all aspiring bloggers must face – just because you write a great blog post, that doesn’t mean anybody is going to read it. You could pay for traffic through things like Facebook ads and Google Pay Per Click, but is that really a viable solution to increase your readership? If you’re like most bloggers, simply boosting your posts on Facebook probably isn’t the answer. In this session, we’ll talk about how your blog can help you build a large, loyal following of interested readers, and then what to do with those people once they get to your website.

February 3, 2018 — You can’t fix what you don’t measure. How well is your WordPress site doing? How do you know? Google offers free analytics for all website owners. WordPress has several methods to set this up on our site. We will look at what you need to do to start collecting data, how to interpret what you collect and next steps for your business.

February 3, 2018 — In his talk, Noel will make predictions about how our industry will change in 2018 and what it means for you and your business. From freelancers, agencies to product companies, there’s a lot going on you need to be aware of so that you can best plan for the upcoming year.

February 2, 2018 — Si hay algo que me apasiona de este CMS es la flexibilidad que tiene para ajustarse a CUALQUIER tipo de proyecto.

Te explicaré en esta charla cómo pensar y diagramar la estructura de información utilizando las unidades de información básicas de WordPress (Custom Post Types, Taxonomías, Usuarios, Roles) y algún que otro plugin.

February 2, 2018 — Consejos visuales prácticos

Si te preguntas porqué tu web no se parece a la plantilla que compraste, o hay algo que te chirría pero no sabes que es, en esta charla te enseñaré una serie de trucos sencillos que mejoraran la apariencia de tu web.

Algo muy útil teniendo en cuenta que para el 93% de los usuarios la apariencia es un factor clave para comprar y el 52% abandona o no vuelve si no le gusta la estética de la web.