December 6, 2018 — Gutenberg is great for bloggers who want better publishing tools, but what about developers who need to craft customized CMS experiences for their clients? If you use a lot of custom fields and are horrified at the idea of giving clients any design control, this session is for you. We’ll talk about:

when to use Gutenberg, and when not to;
what should be a block, and what should stay a custom field;
how to limit a client’s color and text options;
the magic of block templates and block locking;
and how your theme development will change.
Now is the chance to create new site building best practices and drive the evolution of block editing. Let’s get excited for what’s possible!

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December 6, 2018 — Les designers parlent de responsive (et maintenant Mobile First), le développeur et rédacteurs, de SEO. Et si on réconcilier tout le monde en pensant à l’utilisateur ? Nous allons voir à toutes les étapes d’un projet digital, comment remettre l’utilisateur au centre des préoccupations.

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December 6, 2018 — Le référencement naturel est une discipline qui s’applique sur du moyen/long terme. Néanmoins, nous pouvons actionner certains leviers (facilement et rapidement) pour voir des gains SEO rapides. Nous passerons en revue les quickwins ultimes à exploiter sur un site WordPress.

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December 6, 2018 — La loi de 2005 avec son décret de 2009 sur l’accessibilité numérique concernait les sites publics. En 2016, la loi sur la république numérique mentionne également les sites d’entreprise dont le chiffre d’affaires excède un certain seuil. Des pénalités financières commencent à se préciser. La directive européenne impose également des obligations aux états membres d’ici décembre 2018. Je vous propose d’y voir plus clair sur cette législation, pour ainsi mieux conseiller vos clients sur leurs obligations.

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December 6, 2018 — When I started learning and playing with CSS, I didn’t know how to use the browser inspector (I use Chrome). The first time someone showed me how to use the Inspector, I was hooked on “playing” with code and learning how css properties relate to each other.

In this talk, we’ll focus on debugging tools in the Inspector for non-developers. We’ll play with the Inspector to edit some CSS on “live” websites without actually editing the code. We’ll discuss ways to make the most of using the inspector to save time in development by visualizing changes on the front end before editing the code in the style sheet. This talk will also be helpful for designers who want to give developers specific edits, such as font size, padding and margins.

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December 6, 2018 — Nous aborderons 10 pages que vous vous devez d’avoir sur votre blogue, que vous soyez débutant ou intermédiaire. Vous avez probablement déjà une page À propos et Contact, mais que doivent-elles contenir et quelles sont les autres pages incontournables à créer dès maintenant sur votre blogue?

December 6, 2018 — How many times have you had to wrestle with clients to pull out the website copy you need to complete their website? If you are not a writer at heart you may feel hesitant to add website copy writing to your project proposal. Fear no more. Even Thomas Jefferson struggled to write the Declaration of Independence and get it past the committee’s approval, but look what good copy can accomplish!

You don’t have to be a Founding Father or a Madison Avenue whiz kid to write copy that connects the facts of the business to the needs of the customer. What you do need is an awareness of the key building blocks of effective copy: persuasive writing, the customer persona, and buying journey. In this session we will take examples of basic copy and whip them into winning website copy. Not only will you get a booster shot for your own writing skills, you will walk away with powerful tools to create a more successful website.

December 6, 2018 — Inbound strategies require thinking through the right plugins, information architecture and template for your audience. The talk with walk through the importance of customer-centric focus with both design and content in building a digital community.

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December 6, 2018 — Ya era hora de que la comunidad WordPress Valladolid contase con su propia web, así que como es mejor tarde que nunca, Juan Regueras se ofreció a darle el primer empujón y ponerse manos a la obra. Nos enseña a instalar WordPress desde cero, a configurarlo con las opciones más adecuadas para empezar, y a elegir un tema que cumpla con los criterios de accesibilidad.

December 5, 2018 — We’re all humans, right? The primary way we exchange information with each other is by having a conversation and that’s what users expect from websites and apps. They want to know the how and why when they’re asked to give up valuable personal information. Everything from lead forms to loading screens are a part of the conversation and should be answering those questions. And just like a conversation, the flow of information is expected to go both ways.

In this talk, we’ll discuss the art of designing the words people see when they interact with software and how to craft a genuine conversation with your users.