Speakers: Gayle Williams

  • Gayle Williams: The Trick to Incremental Website Design

    WordCamp Seattle 2018Speaker: Gayle Williams

    December 19, 2019 — The term “incremental website design” was first introduced to capture the reality of constant new content creation and adjustments inherent in the inbound marketing methodology. Gone are the days of building the website and leaving it alone for months on end. This workshop will focus on packaging and selling monthly retainers for incremental website design and maintenance specifically for small business owners. We will discuss contracts, monthly strategy meetings, goal setting, and the array of service options, and pricing. Best suited for the solo or small shop designers.

    Suggested questions:
    How do you manage expectations and control scope creep each month?
    What are the downside risks of incremental design?
    When is it best not to suggest incremental design?

    Presentation Slides »

  • Gayle Williams: The Trick to Incremental Website Design

    WordCamp Atlanta 2019Speaker: Gayle Williams

    June 27, 2019 — The term “incremental website design” was first introduced to capture the reality of constant new content creation and adjustments inherent in the inbound marketing methodology. Gone are the days of building the website and leaving it alone for months on end. This workshop will focus on packaging and selling monthly retainers for incremental website design and maintenance specifically for small business owners. We will discuss contracts, monthly strategy meetings, goal setting, and the array of service options, and pricing.

    Suggested questions:

    How do you manage expectations and control scope creep each month?
    What are the downside risks of incremental design?
    When is it best not to suggest incremental design?

  • Gayle Williams: How to Write Winning Website Copy

    WordCamp Philadelphia 2018Speaker: Gayle Williams

    December 6, 2018 — How many times have you had to wrestle with clients to pull out the website copy you need to complete their website? If you are not a writer at heart you may feel hesitant to add website copy writing to your project proposal. Fear no more. Even Thomas Jefferson struggled to write the Declaration of Independence and get it past the committee’s approval, but look what good copy can accomplish!

    You don’t have to be a Founding Father or a Madison Avenue whiz kid to write copy that connects the facts of the business to the needs of the customer. What you do need is an awareness of the key building blocks of effective copy: persuasive writing, the customer persona, and buying journey. In this session we will take examples of basic copy and whip them into winning website copy. Not only will you get a booster shot for your own writing skills, you will walk away with powerful tools to create a more successful website.