Archive for 2018

  • Brian M Logan: Back to The Future (of Search)

    WordCamp Sydney 2018Speaker: Brian M Logan

    August 19, 2018 — For far too long SEO companies, affiliate marketers, webmasters and business owners alike have tried to ‘game the system’ in order to rank their websites.

    To ‘cheat’ their way to the first page of Google. But in 2018, with AI casting an Orwellian shadow over Search Engine Optimisation like never before, and the landscape of search (both organic and paid) shifting like sand beneath our collective feet, it’s time to re-evaluate our approach to what makes a website ‘great’ in Google’s eyes.

    Google has over 200 ranking signals and over 10,000 sub-rankings signals, all tasked with working out who goes where in Google search.

    In this talk, we cut through the digital skullduggery and online obfuscation to reveal the ‘Top 10 things every website needs to do to own their business vertical in 2018’.

    Presentation Slides »

  • Andrew Duncan: WooCommerce REST API integration

    WordCamp Sydney 2018Speaker: Andrew Duncan

    August 19, 2018 — In this session I’ll demonstrate how you can use the WordPress and WooCommerce REST APIs to seamlessly integrate your business applications with your webstore and remove any duplication and double data entry by:

    downloading WooCommerce Orders into your internal CRM
    uploading Products and Images from your internal CRM to WordPress and WooCommerce
    use Webhooks to receive instant notifications of new WooCommerce orders
    If you haven’t used the WooCommerce REST API or not sure why you might use it this session will show you the benefits of integrating with the WooCommerce API.

    Presentation Slides »

  • Travis Balinas: 5 eCommerce Trends to Implement Now

    WordCamp Sydney 2018Speaker: Travis Balinas

    August 19, 2018 — Ecommerce is evolving and brands can do a lot to move the needle for their businesses if they know the right strategies to use.

    Learn about the most relevant trends in ecommerce right now and how you can put them into practice immediately.

    Presentation Slides »

  • Kristen Symonds: 15 Cool Things You (Maybe) Didn’t Know WordPress Could Do

    WordCamp Sydney 2018Speaker: Kristen Symonds

    August 19, 2018 — This talk is aimed at users to get the most out of their WordPress publishing experience.

    Kristen’s talk will include some of the overlooked parts of WordPress admin such as:

    The Help menu.
    Screen Options.
    Drag & drop media.
    Inserting multiple images at once.
    Use the Edit Selection section of media dialogue.
    Page Ordering.
    Bulk Edit.
    Emoji.
    And many more!

    Presentation Slides »

  • *you: 「ブログを1年継続する」という壁を越えるために

    WordCamp Osaka 2018Speaker: *you

    August 17, 2018 — 現在はWordPressのようなCMSも豊富で個人でブログを立ち上げるまでのハードルがとても低くなっています。ブログは気軽に誰でも始められるものの、全然PVが伸びない、収益もあがらない、SNSのほうが楽しい…、という方も多く、1説にはブログを開設してから1年後には9割の人の更新が途絶えているというお話もあります。
    雑記ブログを6年続けている私も「最初の1年はつらかった」という思い出があるので、「1年の壁を乗り越えるため」の体験談をお話できればと思っています。

    Presentation Slides »

  • Alex Standiford: Delegating Your WordPress Business Beyond Yourself

    WordCamp Jackson 2018Speaker: Alex Standiford

    August 17, 2018 — Learn the steps Alex took to set up his business so he could delegate anything from billing to entire programming projects to other freelance professionals.

  • Franz Enzenhofer: The Pragmatic Guide to SEO With WordPress

    WordCamp Vienna 2018Speaker: Franz Enzenhofer

    August 17, 2018 — SEO is not Rocket Science, as a matter of fact, SEO on WordPress is very easy! You have to care about a few things, do a few things, don’t do a few things and you will end up with a technichal search engine optimized website in no time! Then you can start with the real work: content and marketing a.k.a. content marketing. This talk is about the few things to care about, the few things you have to do, the few things you do not have to do and what to focus on when the real work (content & marketing) starts.

    Presentation Slides »

  • Luke Carbis: The Future of Web Content

    WordCamp Sydney 2018Speaker: Luke Carbis

    August 17, 2018 — An introduction to the new WordPress editor

    The new WordPress editor is coming, and it’s quite a departure from the classic “text in a box” mode that we’re used to.

    In this talk, we’ll discover hidden features and workflow tips to help optimise our writing flow. We’ll also discuss editing and layout trends enabled by Gutenberg, to help our content stay fresh and engaging.

    Presentation Slides »

  • Mark Uraine: Designing with the API p3of3

    WordCamp San Diego 2018Speaker: Mark Uraine

    August 17, 2018 — The WordPress REST API is often perceived by designers as something developers talk about in chat groups filled with lines of code. This talk aims to help designers familiarize themselves with the API and grow our computational design skills with its help. We’ll cover what an API is, what it’s used for, and how we can innovate with it.

    Presentation Slides »

  • Mark Uraine: Designing with the API p2 of 3

    WordCamp San Diego 2018Speaker: Mark Uraine

    August 17, 2018 — The WordPress REST API is often perceived by designers as something developers talk about in chat groups filled with lines of code. This talk aims to help designers familiarize themselves with the API and grow our computational design skills with its help. We’ll cover what an API is, what it’s used for, and how we can innovate with it.

    Presentation Slides »