June 11, 2018 — If you’re like most people, you jumped into WordPress with both feet excited to start building your site.

Now you’ve been to a WordCamp and you are learning the “right” way to do things.

In this session, we’ll talk about how to get back on track; undoing that custom code we hacked in, or running outdate versions of software. By the end of the workshop, you’ll have steps to get your WordPress site back to following all the WordPress standards.

June 11, 2018 — How to build a WordPress membership site and automate the entire process.

June 11, 2018 — Users will be shown how to Create video content, 360 video, VR and how to use it across they web, social and more.

June 11, 2018 — So what is a value ladder? Don’t worry, I won’t wait until the end to tell you: A value ladder is a way to structure YOUR BUSINESS to appeal to the different phases of YOUR CLIENT’S business growth. In this session I will teach how to: 1) Nail down the key components of a value ladder and apply it to your own business model 2) Use value ladders when building quotes to generate more revenue 3) Break down your CLIENT’S value ladder and lead to larger projects for YOU

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June 11, 2018 — You can absolutely “get in on” the secret sauce that many famous artists, celebs, athletes, and Silicon Valley types alike use as a way to: manage stress, stay focused, get inspired, improve resilience and more– in business and in life. Join us for a lively overview on “why and how” a modern mindfulness practice might be just what you’re looking for to give you an edge when managing the stresses of real life. Note-to-self, what have you got to lose other than keeping an open mind and gaining better self-awareness?

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June 11, 2018 — If you’re ready to launch or grow your freelance business…

I’m ready to show you how!

In this session, I will give you the essential information needed to launch and build a thriving freelance business.

I will show you how to assess your skills and value proposition in the market and we will discuss how to price your services accordingly.

I will show you how to find (and land) great clients that will help you build longterm success.

Finally, I will also show you how to look inside yourself and ignite the passion within. I will help you find your sweet spot as a freelancer that will not only help you find great work that’s profitable, but will help you realize even greater personal fulfillment and satisfaction.

So, if you’re serious about launching or building your freelance business…

Join me for this session!

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June 11, 2018 — Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty.

When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate all the important details with ease your sales marketing efforts will become less stressful and more enjoyable.

In this hands-on workshop session, you won’t be sitting back and relaxing, you’ll be neck deep in your brand, gaining clarity and getting things done. You’ll walk away with a deeper understanding of your brand, a powerful, refined marketing message, and new tools you can add to your business and use with your clients.

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June 11, 2018 — Just because WordPress is the best web platform available AND your de facto choice to provide web and marketing services doesn’t make selling it any easier. “Selling WordPress” will show you if, when and how to talk about the platform, how to include it in your “sales pitch,” and (gasp!) when to leave it out of the conversation. Scott will show you how to “stop selling,” raise your prices, improve your bottom line, value yourself and still – be an everyday WORDPRESS HERO to your customers. Know what to say every time when you get the dreaded: “so what do you charge for a website?” Come with questions, leave empowered. Take your business to the next level.

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June 11, 2018 — In the life of every WordPress administrator, saving a few seconds here and there can make a big difference at the end of the day.

We have heard of the command line before, tools like Bash, SSH and WP-CLI are considered too complex for the average administrator.

In this introduction, we will take an introductory look at these tools in a language that administrators can understand and in a way that we can start using them right away.

We will look at topics like:

1. Connecting to a remote server via SSH.
2. Executing simple WP-CLI commands to create fast database backups, export a list of users, or “search and replace” for a string on a website without the need of plugins.
2. Creating and using simple scripts in bash.

June 11, 2018 — This session is aimed at beginners who want to understand how to leverage images to improve their website. We’ll take a hands-on look at things you should do when adding images and common mistakes to avoid that could negatively impact your site, especially with search engines.