Speakers: Jennifer Bourn

  • Jennifer Bourn: Brand Messaging 101 - Part 2

    Jennifer Bourn: Brand Messaging 101 – Part 2

    WordCamp US 2019Speaker: Jennifer Bourn

    November 19, 2019 — Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty.

    When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate all the important details with ease your sales marketing efforts will become less stressful and more enjoyable.

    In this hands-on workshop session, you won’t be sitting back and relaxing, you’ll be neck deep in your brand, gaining clarity and getting things done. You’ll walk away with a deeper understanding of your brand, a powerful, refined marketing message, and new ways to speak and present your offers—all so you can boost referrals, attract clients, and expand possibilities.

  • Jennifer Bourn: Brand Messaging 101 - Part 1

    Jennifer Bourn: Brand Messaging 101 – Part 1

    WordCamp US 2019Speaker: Jennifer Bourn

    November 19, 2019 — Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty.

    When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate all the important details with ease your sales marketing efforts will become less stressful and more enjoyable.

    In this hands-on workshop session, you won’t be sitting back and relaxing, you’ll be neck deep in your brand, gaining clarity and getting things done. You’ll walk away with a deeper understanding of your brand, a powerful, refined marketing message, and new ways to speak and present your offers—all so you can boost referrals, attract clients, and expand possibilities.

  • Jennifer Bourn : Content First Or Not: Creating An Approach To Website Content That Works

    Jennifer Bourn : Content First Or Not: Creating An Approach To Website Content That Works

    WordCamp Orange County 2019Speaker: Jennifer Bourn

    May 11, 2019 — All across the web you’ll find respected professionals and internet famous creatives preaching the benefits of a content first approach. But what happens when a content first approach isn’t the answer or it fails? In this presentation, you’ll discover deep industry-wide misunderstandings and myths around the content first approach, what content-first really means, why different clients require a different content strategy, and how you can create a website content system that works for you and your clients.

  • Jennifer Bourn: Website Design Principles To DIY Like A Pro p2of2

    Jennifer Bourn: Website Design Principles To DIY Like A Pro p2of2

    WordCamp San Diego 2018Speaker: Jennifer Bourn

    August 17, 2018 — One of the most amazing things about WordPress is that it gives anyone the power to create their own website or blog. But not everyone makes good design choices. What makes one site appear polished and professional and the other appear amateur? The answer: core design principles. In this session, you’ll learn the design principles professional website designers follow when designing sites and working with content and how you can apply them to your website to instantly up level the perception of your brand and business.

  • Jennifer Bourn: Website Design Principles To DIY Like A Pro part1 of 2

    Jennifer Bourn: Website Design Principles To DIY Like A Pro part1 of 2

    WordCamp San Diego 2018Speaker: Jennifer Bourn

    August 17, 2018 — One of the most amazing things about WordPress is that it gives anyone the power to create their own website or blog. But not everyone makes good design choices. What makes one site appear polished and professional and the other appear amateur? The answer: core design principles. In this session, you’ll learn the design principles professional website designers follow when designing sites and working with content and how you can apply them to your website to instantly up level the perception of your brand and business.

    Presentation Slides »

  • Jennifer Bourn: Clarity Breeds Opportunity - Brand Communication Tactics Workshop PART 1

    Jennifer Bourn: Clarity Breeds Opportunity – Brand Communication Tactics Workshop PART 1

    WordCamp Seattle 2017Speaker: Jennifer Bourn

    June 11, 2018 — Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty.

    When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate all the important details with ease your sales marketing efforts will become less stressful and more enjoyable.

    In this hands-on workshop session, you won’t be sitting back and relaxing, you’ll be neck deep in your brand, gaining clarity and getting things done. You’ll walk away with a deeper understanding of your brand, a powerful, refined marketing message, and new tools you can add to your business and use with your clients.

    Presentation Slides »

  • Jennifer Bourn: Clarity Breeds Opportunity - Brand Communication Tactics Workshop PART 2

    Jennifer Bourn: Clarity Breeds Opportunity – Brand Communication Tactics Workshop PART 2

    WordCamp Seattle 2017Speaker: Jennifer Bourn

    June 11, 2018 — Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty.

    When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate all the important details with ease your sales marketing efforts will become less stressful and more enjoyable.

    In this hands-on workshop session, you won’t be sitting back and relaxing, you’ll be neck deep in your brand, gaining clarity and getting things done. You’ll walk away with a deeper understanding of your brand, a powerful, refined marketing message, and new tools you can add to your business and use with your clients.

    Presentation Slides »

  • Jennifer Bourn: You Need A Break To Get Things Done

    Jennifer Bourn: You Need A Break To Get Things Done

    WordCamp San Diego 2017Speaker: Jennifer Bourn

    May 14, 2017 — In this business track session, Jennifer will share insights from decades of experience. Her core message? No matter how many all-nighters you pull, without rest you’ll fail. You need a break.

  • Jennifer Bourn: Balance - How Do You Manage the Work/Life Balance Challenge?

    Jennifer Bourn: Balance – How Do You Manage the Work/Life Balance Challenge?

    WordCamp San Diego 2016Speaker: Jennifer Bourn

    April 28, 2016 — For years Jennifer has juggled several competing requests on her time. She’s a full time business owner, entrepreneur, wife, mom, writer and more. Yet, she’s also had time for family vacation, business travel and more – which raises a question. Is she cloned, or does she know something about how to manage the challenges of this thing we call a “work/life balance”?

  • Jennifer Bourn: Selling A Million Dollars In Design

    Jennifer Bourn: Selling A Million Dollars In Design

    WordCamp Orange County 2015Speaker: Jennifer Bourn

    January 6, 2016 — Development is clear cut. It works or it doesn’t. The code is well-written or it’s a mess. Design on the other hand, is subjective, with the success of a project often based on the client’s ideas, perceptions, opinions, and personal experiences of what good design is.

    As a freelancer, I have sold well over a million dollars in design services alone, and the journey has been good, bad, and at times, down right ugly as I learned along the way.

    In this session, we’ll skip the sugar coating and I’ll share with you the mistakes made, lessons learned, and contract changes implemented. You’ll walk away with a deeper understanding of the role design plays in business, how to sell design, and how to navigate the sales process with clients.

    If you’re a designer who rocks at design but feels a little less confident selling your services, you’re a business or agency owner who now find themselves selling design, or you’re a developer who wants to better understand pitching design to clients, this talk is for you.