WordPress is known for pre-made themes that make it easy to get started. However, after a while you might wonder why certain design decisions have been made, how they affect your users, and what you can do to make the site better.

This is where User Experience (UX) design techniques comes in. UX is way of bringing together user needs and business goals through research, testing, and design.

This talk will introduce the concept of UX and provide practical tips for improving your site.