Nothing is what it used to be. The worlds of marketing, communications, and public relations are in a constant state of evolution. Those who work within these spaces need to be highly aware of how the convergence of story & technology is dramatically changing the ways in which humanity fosters connection. Communication strategies are no longer linear or sequential, they are three-dimensional, and that has a massive effective on PR tactics.

Takeaways:

A PR Strategy FrameworkA sample Press KitAn Editorial Calendar