Ana-Maria Udriste is a lawyer and entrepreneur. She graduated from the Faculty of Law of the University of Bucharest, with a master’s degree in Judicial Career and is currently pursuing a PhD in competition law. In 2016, she left the traditional legal services market and founded U-Legal (a law firm offering legal services in the field of law of competition, business law, IP law & tech law), respectively Avocatoo (where students and professionals explain legal notions in plain language). That same year she became co-founder of Jurio, the biggest case-law platform with an advanced search engine designed to make legal research easier and less time consuming.

Her qualities as an entrepreneur brought Ana’s entry for Forbes 30 under 30 top (April 2017) and the Financial Times: New Europe 100: Eastern Europe’s Emerging Technology Stars (November 2017). At the same time, she is a lenient attorney in competition law and business law. Passioned by technology, she always tried to pursue her dreams of #makinglawsimple, and thus co-authored, with Ruxandra Sava (LegalUp) the first Romanian complete GDPR KIT.

The topic of Ana-Maria’s presentation is “Is GDPR such a boo-hoo for online businesses?“.