I’m going to share the story of a premium WordPress theme from Themeforest with 100K customers that decided to change its license to full GPL after 5 years. As the CEO of my company I had to be aware of business implications and risks attached to such a decision. Before making this decision at Artbees we were very much concerned about the impact this will have on our sales, our brand and the future of the theme. After a short introduction of GPL license, I will explain the results of this decision, steps we took to execute the relicensing process, market’s reaction to it and if it was rewarding or unrewarding and finally the state of my company and our theme after going GPL.

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