Most people focus on traffic but fail to analyze and understand why they are not getting leads or signups. In short, the traffic is of not much use if there is no or poor conversion. The talk covers what is the reason why Lead Generation is not happening and what needs to be done in order to improve that. Also, there is a case study showing how I managed to multiple lead generation, using the discussed techniques. Although I m using a WordPress based website & related tools for the demonstration in the slide it can be implemented to any web platform.