October 29, 2019 — Gabriel Mays explores the conditions of WordPress’ success (it’s not what most people think) and why that won’t work for us going forward to reach 50% and beyond. He will also explore the core elements he feels is holding WordPress back–complexity and fragmentation–and ways we could possibly resolve it.

October 29, 2019 — It’s never been a more exciting time to be writing PHP in the WordPress ecosystem! WordPress core recently bumped the minimum-supported PHP version from 5.2 to 5.6 and plans to bump it again later this year all the way to 7.2!

Whether that least sentence incites feelings of jubilation or anxiety in you, this talk has your back. We’ll take a deep dive into ways devs of all levels can breathe new life into their plugins and themes with modern PHP features and principles.

We’ll cover back-compat gotchas, including how to deal with version-specific features and code partial plugin activation so you don’t break users’ sites with your upgrades. We’ll also go over modern principles such as using autoloaders and namespaces, setting up group aliasing, using return type declarations, leveraging traits, and more.

Finally, we’ll talk about how to create a development plan for the short- and long-term so that continual and improvement and iteration can keep you up to date with modern PHP development.

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October 29, 2019 — Regardless of how passionate we are about our niches, blog posts don’t always flow effortlessly out of our brains. Luckily, there are some great ways to get your readers to generate high-quality content for you. And WordPress has excellent tools to help you accomplish this. We’ll discuss different options for user-generated content, how to select an option that aligns with your goals for your website, and how to engage and encourage reader participation and contributions. We’ll look at examples of WordPress plugins for a few types of content.

October 29, 2019 — We explain what the WCAG 2.1 guidelines are and why they are so important to us as WordPress developers and agencies.

Then we offer our easy and actionable steps that you can do to your website as soon as you get home to help you become compliant.

We of course go through and explain each step we offer so you will understand clearly.

Finally, we offer some resources and links to completely free plugins that you can use to test your websites Section 508 compliance and help your compliance instantly.

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October 29, 2019 — Modern infrastructure technologies like serverless computing and real-time databases offer a huge potential for new and improved online user experiences.

In this session, we’ll go through a practical use case to find out how we can harness their power in the context of WordPress.

We’ll build a Gutenberg block that shows status updates, to be incorporated into a status page. We’ll use serverless computing to allow adding status updates via a Slack command, and we’ll use a real-time database so that all visitors receive these updates in real-time without any impact on our WordPress server.

October 29, 2019 — Decoupled/Headless WordPress sites allow WordPress to be at the hub of internet technology.

Rather than a ‘them and us’, WordPress can be the bridge for the non-technical client, allowing the decoupled site (which can be just HTML/CSS/JS) to integrate all the non-WordPress technologies.

The client can have the comfort and reassurance of WordPress CMS, the viewer can benefit from all the other non-WordPress technologies.

October 29, 2019 — You installed a security plugin, and you don’t get much traffic anyway since your business is small…so you don’t need to worry about getting hacked, right?

While there are several good security plugins that are a useful part of a security plan, securing a WordPress site requires more than a plugin. Plugins are handy tools but can give a false sense of security if the entire security landscape is not considered.

You may not have a lot of money to invest, but you can learn a framework and some basic actions to help you get a better grasp on security for your website – and your business.

October 28, 2019 — 副業ブームもあり、WordPress を活用したアフィリエイトでマネタイズにチャレンジする方が増えています。しかし、数年前の情報に振り回されて遠回りしたり、思わぬリスクに直面したりすることも。
昨今の法律改正や集客経路の変化などのトレンドを共有し、注意すべき点や大切にしていただきたい点、そして、今からチャレンジするなら狙い目のポイントもお伝えします。

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October 28, 2019 — 本来、中小企業に必要なSEOは「買いたい」検索者を集めること。しかし世の中に出回るSEO情報は「知りたい」意図に応えるコンテンツを作って「ただ知りたいだけ」の検索者を集める、というものばかり。これではアクセスは増えても売上にはつながりません。
「買いたい」検索者を集めるホームページには、お役立ちコンテンツも長文も被リンクも必須ではありません。必須なのはたった1つ「買いたくて訪問してきた人に確実に買ってもらう」方法論だけです。
このセッションでは、これまでのSEOの誤解を明快に解きほぐし、今後やるべきことを明確にお伝えします。

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October 27, 2019 — WordPress でホームページを作ろう！と思って本を購入しても、言葉がわかりにくくて難しいと感じる方は少なくありません。「いちばんやさしいWordPressの教本」の著者として、特に初心者がつまづきやすいポイントである「WordPressでできること/できないこと」「WordPressのしくみ」「レンタルサーバー」「テーマ」「プラグイン」の5つに絞って解説します。

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