August 26, 2019 — I’m going to share the story of a premium WordPress theme from Themeforest with 100K customers that decided to change its license to full GPL after 5 years. As the CEO of my company I had to be aware of business implications and risks attached to such a decision. Before making this decision at Artbees we were very much concerned about the impact this will have on our sales, our brand and the future of the theme. After a short introduction of GPL license, I will explain the results of this decision, steps we took to execute the relicensing process, market’s reaction to it and if it was rewarding or unrewarding and finally the state of my company and our theme after going GPL.

Presentation Slides »

August 26, 2019 — Is WordPress insecure? Not at all! However, an outdated WordPress installation with a weak password and poorly chosen plugins is definitely insecure.

It’s often said that “security is a process”, and the security of your own site starts with you installing the WordPress. Why should you care about security from day one, when your website is brand new and only your mom reads it? What should you do yourself, while your site grows, even if you do not (yet) have the budget to hire experts? How can you make your visitors browsing safer? How can you minimize the chance you site got hacked?

In this talk I will go over some best practices you can implement to make your website safer and why you should care about them. None of these require a single line of code, only some common sense and understanding what is right and what should be avoided as a behaviour while you manage your site.

August 26, 2019 — In early 2019, I took a class at Cornell University on contributing to Open Source and worked with a team of 6 under the guidance of a WordPress mentor. I will share my experience as a first-time contributor to WordPress: how I familiarized myself with the codebase, got in touch with the WordPress Core (Privacy) and Gutenberg community, and pushed my first few patches out. I hope to entice you into joining this challenging and exhilarating group of WordPress contributors that will allow you to build impactful software and keep your developer’s edge razor sharp.

August 26, 2019 — Being in an academic environment, we deal with varying formats of content for different audiences and purposes. In this session, I will sharing the process to “look under the hood” in using WordPress, exploring beyond theme applications to develop interfaces that communicate and interact knowledge across both digital and physical environments.

August 26, 2019 — IPv6 is the next-generation Internet Protocol. Already some 27% of global traffic is going over it, and many countries are already over 50%. Many mobile service providers are already over 90% IPv6. It is important for you to provide your content over both IPv4 and IPv6 and with WordPress it is actually quite simple. I will show you how to do this.

August 26, 2019 — Do you struggle to find the right clients who are willing to pay what you’re worth? What if there was a way for you to turn the tide, and have the clients find you.

I’ll show you how to market and sell to a niche so you never have to worry about lead-generation again.

August 26, 2019 — Running a business with a WordPress site is relatively easy. Tens of thousands of plugins out there do help a lot, but sometimes it’s hard to find a perfectly tailored solution. Often, you do end up developing custom code for your site. Consider putting a bit extra effort and convert that custom solution into a sellable product. That can not only cover the cost of initial development and maintenance but also present another revenue stream.

August 26, 2019 — SEO for business results with WordPress and getting organic traffic. It is still possible to use organic traffic to get results. How do you structure a website to get 100,000 page views per month? How do you make sure you turn traffic into revenue for a WordPress website? What technology works well with WordPress to get great SEO results? Do you want to get great SEO results and grow your business? In this talk, we will discuss how to do that as well as showcase studies of real results. We will cover content, site structure, site speed, AMP and structured data, measurement and Google search console, monitoring and social media automation. With these 7 items, you too will be able to get great results from organic traffic.

August 26, 2019 — With the new editor Gutenberg, the entire editing experience has been rebuilt for media-rich pages and posts. Experience the flexibility that blocks will bring, whether you are building your first site, or write code for a living. This talk will walk you through some basic and advanced features of Gutenberg Editor.

August 26, 2019 — There are a lot of repetitive tasks that you have to take care on a daily basis while handling your growing customer base. And users expect to get personalized customer experience which is almost impossible to provide if you are doing it manually.

Using a handful of marketing automation tools, you can automate your marketing efforts, save times and increase overall conversion rates. I will share the most effective automation solutions that helped me to increased productivity and power up WordPress website.