June 10, 2019 — When I started my business in 2011, I didn’t think I needed a business plan. I only needed clients, tons of clients. Even though my title was Web Designer, I took every job that came my way. I made WordPress websites, of course, but also did graphic design, print design, social media management, training — basically anything!

In less than eight months, I had to go back to work as an employee because I managed to spend way more money than I earned.
I kept freelancing on the side with no direction whatsoever and finally, I realised that I needed a plan.

It doesn’t matter what your financial goal is for the year or your mission for your small business. Having measurable goals and a clear strategy will allow you to do what you love and make a living out of it.

In this talk I will go over the basic sections of a business plan and show you some examples of how you can make one that represents you and your business.

Presentation Slides »

April 16, 2019 — Premi Invio e invece di una nuova riga ottieni un nuovo paragrafo. Vuoi creare un elenco annidato e semplicemente non sembra come lo vuoi. Hai incollato il testo da Word e il suo formato è completamente sbagliato.

La formattazione di un articolo in WordPress può essere noiosa e frustrante, ma è un passo cruciale nella scrittura per il web. Le persone leggono sullo schermo in modo diverso rispetto alla carta e la formattazione del testo li aiuterà ad arrivare alla fine.

Questo talk ti mostrerà come sfruttare le opzioni disponibili in WordPress e ti insegnerà come risolvere alcuni problemi comuni con alcuni tag HTML.

Presentation Slides »

March 18, 2019 — You press Enter and instead of a new line you get a new paragraph. You want to create a nested list and it just doesn’t look how you want it to. You pasted text from your word processor and its format is all wrong.

Formatting an article in WordPress can be boring and frustrating, but it’s a crucial step in writing for the web.
People read on screen differently than on paper and formatting the text will help them get to the end of it.

This talk will show you how to leverage the options available in WordPress and it will teach you how to fix some common problems with a few HTML tags.

Presentation Slides »

January 23, 2019 — You press Enter and instead of a new line you get a new paragraph. You want to create a nested list and it just doesn’t look how you want it to. You pasted text from your word processor and its format is all wrong.

Formatting an article in WordPress can be boring and frustrating, but it’s a crucial step in writing for the web.
People read on screen differently than on paper and formatting the text will help them get to the end of it.

This talk will show you how to leverage the options available in WordPress and it will teach you how to fix some common problems with a few HTML tags.

Presentation Slides »

January 18, 2019 — I didn’t think I needed a business plan, I only needed clients, tons of clients. Even though my title was web designer, I took every job that was asked of me: web sites, of course, but also graphics, print, social media management, training, basically anything!

December 2, 2018 — When I started my business, in 2011, I didn’t think I needed a business plan, I only needed clients, tons of clients. Even though my title was web designer, I took every job that was asked of me: web sites, of course, but also graphics, print, social media management, training, basically anything!

In less than eight months I had to go back to work as an employee because I managed to spend way more money than I earned.

I kept doing some freelancing on the side with no direction whatsoever and finally I realised that I needed a plan. After implementing a proper business plan, I was able to recognise and concentrate on a niche market, become much more successful, raise my prices, and greatly increase my income.

It doesn’t matter what your financial goal for the year is, or what your mission for your small business is, having measurable goals and a clear strategy will allow you to do what you love and make a living out of it.

Together we will go over the basic sections of a business plan and we’ll learn a creative way to make one that represents you and your business.

November 30, 2018 — Some years ago, I was lucky enough to be part of an inspiring and vibrant group of Italian female entrepreneurs sharing their stories in an online chat group. In 2013, we decided to add some structure to our exchanges and launch a blog. Five years later, the blog is still going strong and quite popular in Italy. It grew from a few friends contributing to 10 regular authors and 50 guest contributors. I’ll share the challenges we encountered over the years trying to create a smooth process for the growing number of authors and my experience in keeping the quality consistent while maintaining a schedule relevant to the audience’s expectations. I’ll recommend best practices including how to manage user permissions, how to assign editing and curation, deciding who has the final editorial say, and delegating the task of actually getting the content online. I will share practical solutions, based on what worked for us, that many different types of teams can use to coordinate their efforts and keep things in check.

April 27, 2018 — In questo talk vedremo insieme – cosa si intende per Community WordPress – come è organizzato il progetto open source – come si può contribuire – cosa abbiamo già fatto in Italia – cosa c’è ancora da fare – come si può far parte di una community globale e allo stesso tempo creare una community locale unica e speciale nel proprio paese.

Presentation Slides »

February 25, 2018 — A frank and honest discussion with women who have been involved for different amounts of time in WordPress – ranging from development to designer to marketer.

January 24, 2018 — In this talk, I’ll explore common questions that freelancers have when deciding to build their own websites, and give some answers that will help you on your journey.