March 30, 2020 — The beauty of a digital platform is that it gives you a laundry list of tools for assembling powerful stories, including videos, images, and GIFs to name a few. But it’s often the subtle things, such as our design, animations, or even font choice that send signals to our audience. If we don’t make the right choices, we can miss our audience altogether. In this talk, we’ll provide some real­ world examples of sites that work, as well as some guidance on how to make the right choices when it comes to writing copy, selecting images and videos, choosing fonts, and pulling it all together into a cohesive package that resonates with your audience.

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March 30, 2020 — Whether you manage a large site or a small one, if you write your own code one of the most tedious parts can be getting started. This talk will show you techniques such as scaffolding tools and others to get you a fully functional WordPress plugin with unit tests, continuous integration, a local development environment and more with just a single command. It will help you stop rebuilding the wheel so you can focus on the functionality you need and can be extended to themes, libraries or whatever else you need.

March 30, 2020 — Search Engine Optimization is one of the most important, misunderstood and overlooked topics for those working in WordPress. During this 45-minute talk, we will provide an informative and humorous take on how to improve your SEO as a small business.

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March 30, 2020 — Speed matters. People are impatient. If your website or a client’s website doesn’t load within just a couple of seconds,­ many visitors will abandon it completely. A slow site means lost time and revenue. But figuring out how to speed up a slow site can be HARD. Everyone’s got a suggestion and an idea for how to fix your performance issues, but most are just guessing. STOP GUESSING. If you have a performance issue, or just want a faster site, you need to KNOW exactly what is slowing things down and how to fix it. This workshop will show you how.

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March 30, 2020 — In the world of fleeting news and viral sensations, creating killer content can help make or break your website. Learn how to capitalize on pop culture, holidays, and trending moments which can elevate your content and social media to the next level. Whether your creating web content or social media posts, keep your site one step ahead with relevant material your audiences will love.

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March 30, 2020 — Whether you are managing your own business or blogging as a side hustle, chances are you wish there were more hours in a day. How do you manage your time when there’s so much to do, and all of it feels important? Through this talk, we will discuss how to evaluate where your time goes, prioritize tasks, and how to segment responsibilities for easy automation and training.

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March 30, 2020 — If you are a blogger, you’ve probably hit the dreaded wall we call “Bloggers Block.” Perhaps you’ve reached a plateau with your site and cannot seem to write any more. Maybe you are unsure what you can cover on your site, or you worry about spamming. Sometimes we are afraid we might be copying other sites in our niche that may be covering the same topics. Or maybe it’s a challenge of juggling family and personal issues. There’s a solution for all of these! We’ll provide tips to help you overcome Blogger’s Block and get you thinking outside the box. You’ll rediscover that you still have more to say.

March 30, 2020 — You’ve got a website that’s SEO’d. Where do you go from there? In this talk, you’ll get top actionable tips for acquiring new clients, from smartly packaging your WordPress services through acquiring and closing leads.

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March 30, 2020 — Learn design techniques that can help you achieve more conversions/sales! You created a website with impressive functionality, extremely valuable content, and the solutions to the huge issues that keep your clients up at night. Why aren’t more of your visitors staying longer, clicking through your site, and acting on your Calls-­to-­Action? Maybe the design conveys something different, contradictory, or incomplete. Good design facilitates reading, understanding, quick skimming, ease of use, mood, and aspiration. Discover how shapes, colors, contrast, and organization with your message and brand influences users’ perceptions and actions.

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March 30, 2020 — Have you ever had a To Do list so long or been assigned a project so big you felt paralyzed because you didn’t know where to begin? Whether you’re planning your next website refresh, juggling competing priorities, or it’s your official job title, everyone is a Project Manager. And sometimes managing and executing that long project list can be chaotic and overwhelming. In this session, we’ll discuss common project pitfalls and pro­ tips on how to prevent and overcome roadblocks in a way that positions you for success.

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