Rhonda Negard: Using Design to Clarify Your Message: Design for Non­Designers

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March 30, 2020

Learn design techniques that can help you achieve more conversions/sales! You created a website with impressive functionality, extremely valuable content, and the solutions to the huge issues that keep your clients up at night. Why aren’t more of your visitors staying longer, clicking through your site, and acting on your Calls-­to-­Action? Maybe the design conveys something different, contradictory, or incomplete. Good design facilitates reading, understanding, quick skimming, ease of use, mood, and aspiration. Discover how shapes, colors, contrast, and organization with your message and brand influences users’ perceptions and actions.

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