June 18, 2020 — Great websites don’t just happen. Exceptional user experiences are part of a rich study of psychological principles that are more than pretty pictures. By mastering a few design concepts we can create UI patterns that make it easier for users to navigate pages, consume information, make purchases and interact with our online brand.
With the evolution of WordPress, design will play an increasingly important role as decisions move into the hands of users.
This talk will explore how the key laws of UX can be applied to every aspect of our site, plugin, app or store, providing designers, developers and product managers with a framework of terms to create well-designed interfaces for editors and end-users.

June 18, 2020 — In this talk, you’ll learn some valuable tips for writing CSS in your own custom themes. You’ll learn the best way to include stylesheets in your theme, how to write CSS that’s easy to organize/maintain, when to use newer CSS features (such as Grid, Flexbox, Feature Queries, Custom Properties), and other ways to keep your sanity while writing CSS for your themes.

June 18, 2020 — WordPress has a native database caching system called the Transients API. This simple wrapper can be used for caching database queries, remote data, or other expensive routines.
In this technical talk you will discover how to best use the API and the pitfalls to avoid (content which is neither documented nor generally available, so this will be a genuine eye-opener for developers).

June 18, 2020 — When done right, code review is a great tool for levelling up developers and sharing knowledge, but when done wrong it can have a hugely negative effect, causing stress, demoralisation and burn out.
In this talk, Sarah will explore some simple ways to ensure you get more from code review, how it can become a tool for good and can help improve developers’ knowledge and skills, instead of just fixing current code issues.

June 18, 2020 — People aren’t interested in what you have to offer, your products or services; people want their own desires and thoughts responded to. Ivana will describe in detail what it is you need to do so that your content produces the exact thing people want.
How to know what it is people want, which tools to use and how to produce the most relevant, engaging and valuable content – both for your customers and yourselves? What makes the content really great, and truly stand out? These are some of the questions that will be answered during Ivana’s talk.

June 18, 2020 — Are you a developer, designer, writer, or site builder? Did you start freelancing to have true work-life balance and follow your passions? Do you find yourself working really hard and not making enough money? This talk is for you.
Working harder is not the answer, changing a few thing in your business is. This story will encourage you to take a good look at your business model, work smarter not harder, and grow your business sustainably. Everything you need to live a happy freelance life.

June 18, 2020 — When we think about AI, it’s hard to tell hype from genuine utility. In reality, AI is a bundle of over 25 different technologies, ranging from the ‘everyday’ to the cutting edge.
This talk uses the blade of WordPress to slice through the hype and focus on practical, achievable ways to start leveraging AI technologies into your WordPress tech stack today. Today we see the primary use cases falling into three silos: AI Enhancement, Improved Productivity and Data, Analytics and Intelligence. In his session, David will break these silos down into three practical examples each – using a range of solutions and services.

June 18, 2020 — Miriam says that when she started with WordPress, it was a shiny, exciting product with endless functionality. But, as the years wore on, WordPress started to lose its lustre. The future of WordPress overall was in question.
She believes we are now seeing the beginning of a WordPress renaissance. JavaScript, headless, and JAMstack are making developers excited once again. This is a very promising shift for our community since products can live or die by the enthusiasm (or lack thereof) of developers. In this talk, Miriam will discuss what this evolution means for WordPress the platform, and the steps we can take to support and encourage this momentum, and ensure the future of our favorite CMS for many years to come.

June 18, 2020 — ‘You cannot make an omelette without breaking a few eggs.’ Things are inevitably going to break. And that’s stressful. If your triaging process involves manually seeking through log files or you only find out something is broken after a customer calls you, then you’re probably not fixing problems efficiently.
In this lightning talk Niels will discuss how to prevent, proactively detect and quickly react to issues. He will provide a short overview of tools that help with testing and preventing issues. The talk will cover logging frameworks and platforms that will actively alert you and help find out what’s going wrong. Finally, Niels will advise on adding metrics to your site in order to prevent future issues.

June 18, 2020 — 有了網路以後，很多東西的銷售方式變的很不一樣，在線下實體銷售的時候你可以直接對到服務人員，你可以跟他詢問旅遊行程，讓他跟你繪製出一幅秋風吹拂過楓葉的美景。到百貨公司去看衣服的時候，你可以實際的觸摸到，感受衣服的質感以及試穿。理論上，網路的環境很難讓客人與店家互動，但在網路上買東西時，反而會有一些人會因為衝動購買，而買的更多。這個演講就讓你知道網路上的行銷活動暗藏了哪些心理行銷的原理。

Presentation Slides »