January 7, 2020 — How do you navigate the new marketing forest? That really we’re all stuck in? We believe to do it by marketing that people love. that type of marketing is called inbound marketing. Exact what is inbound marketing it is publishing the right content in the right place at the right time. publishing the right content in the right place at the right time.

January 5, 2020 — WordPress nació como una plataforma de creación de blogs pero, hoy en día, es un sistema de gestión de contenidos con el que se pueden crear aplicaciones web que cubran una amplia gama de necesidades.
Desde una página web de ventas hasta un sistema de gestión contable completo.

Todo ello gracias a la posibilidad de crear tipos de publicaciones personalizadas que incluyan los campos necesarios para cubrir dichas necesidades.

WordPress es más que entradas y páginas, pero… ¿Cuándo conviene usar cada tipo de contenido? ¿Cómo afecta al SEO o a la experiencia de usuario? ¿Está al alcance de cualquiera crear tipos de contenido personalizados?

January 2, 2020 — On entend régulièrement parler de tests unitaires, de tests d’intégration ou même de tests « end-to-end ». Que sont-ils? Comment peut-on s’en servir pour nos développements avec WordPress? Dans cet atelier d’initiation, je vous propose de mettre en place votre toute première suite de tests automatisés.

January 2, 2020 — Le suivi et l’analyse de l’audience d’un site web est primordial. Il permet de connaître son public et d’améliorer son site. Plusieurs outils remplissent cette fonction, et Google Analytics domine le marché. Bien que cette solution soit facile à mettre en œuvre, elle pose la question du respect des données privées (RGPD). Utiliser GA c’est confier ses données à un tiers (dépendant du Cloud Act).

Il existe cependant une option libre et gratuite qui apporte des fonctionnalités similaires : Matomo. Nous allons voir comment, en utilisant Matomo, on peut respecter les données privées et éviter légalement le consentement des cookies tout en récoltant des données analytiques nécessaires.

Presentation Slides »

January 2, 2020 — WordPress est une puissance de la nature ! Vous le saviez ça vous ? Comment construire le site parfait. Cette conférence traitera d’UX, de SEO, de copywriting mais aussi de webmarketing et du bon sens !

January 2, 2020 — February 10, 2018 – Once the champagne has been popped and the celebration comes to an end of the launch of your new website, you now need visitors and customers! We will dive into different marketing methods such as SEO, PPC, Social Media and more. Topics we will cover will be which social networks you should be a part of, what type of content you should publish, ways to build backlinks for SEO, the basics of how to rank your website in search and when you should look to PPC. In addition, we’ll cover how to track the performance of your new website to better understand your ROI.

January 2, 2020 — February 10, 2018 – Are you planning on launching a new site? Every day thousands of new sites appear and it’s important for your site to stand out. We’ll go over things you need to do before launching in order to have a successful site. We’ll discuss tools you can use to test your new site, optimize it for speed, secure from hackers, and we’ll go over some frequently missed but important details.

January 2, 2020 — October 23, 2018 – We’ll show you some easy steps to help make your WordPress website become ADA Section 508 compliant.

In this talk we’ll touch on WCAG 2.0 and how important web accessibility is for the hearing impaired and the blind.

January 2, 2020 — October 23, 2018 – Nobody likes waiting for a slow site to load. Your website speed will impact your SEO, sales and user experience. Half of the people will leave if your site doesn’t load in 3 seconds or less. In this presentation, we’ll go over tips and techniques that can dramatically increase your website performance. You will learn about online tools that will help measure your website speed as well as how you can implement steps to improve it.

January 2, 2020 — February 26, 2019 – A new year is here and there are more social media applications to help grow your brand awareness, and there are also new features with existing apps that help do the same. As a business though there are many flavors of digital marketing to choose from and each have their benefits and levels of understanding that you’ll need to know before you decide to start using them.

In this presentation I’ll be focusing on some of the bigger and more well known and widely used social media applications and give you some shortcuts to get you going or refine your efforts.