We all love to see sites that are fast, user-friendly, accessible, secure and reliable. But how do you get there?

In this talk, we’ll share how we use the various aspects of “performance” to guide decisions from product ideation through actual software, and how we measure and tool for success.

This is a mindset, not just a single metric: We care a lot about page speed, conversion and beyond, and in our opinion, “a better web” is a more performant web, which starts with a core practice is to love our customers (and our customers’ customers).

We’ll share tactics you can take back to your team to argue for a better, more performant way to engage with your users.