Regardless of whether you have a blog, a website, or online store, you have a Brand. In this talk, we will share the most cost-effective ways to protect and grow that brand.

We will talk about how to choose a name that sends the right signals about what you’re offering without triggering trademark conflicts. And we will explain multiple methods for registering and protecting your name and how to defend it from usurpers.

We will touch on the law where necessary, however, this will largely be a business focused talk to provide you practical, actionable advice and answer your burning questions.