XWP addresses many corporates and enterprises who are exploring WordPress for the first time. Often the first conversation is ‘Why is WordPress better than other CMSs?”. This is a non-technical talk as it takes a view from the Customer’s lens on what they need to know to address internal stakeholder objections. It will cover areas such as:
– the value customer’s are looking to provide their customers
– the value propositions for key internal stakeholders (CEO, CTO, CMO, Procurement, Chief Architect, Senior Users (Marketers, Editorial, Product)
– how the WordPress project and ecosystem is optimal for addressing this value

There is no silver bullet and it needs a honed narrative, that it would benefit us all if we were more consistent in our messaging.

Whether your customer is a local dentist or a multinational corporation, this talk will show how WordPress can be the hero a company’s digital story.

Presentation Slides »