November 27, 2024 — 1. Laying the Foundation: Discuss the initial set-up of the WooCommerce store and the strategies employed to establish a solid foundation for growth. Also look at why chose Woo over Shopify.
2. Driving Traffic and Conversion: Share insights on the marketing and optimisation tactics used to attract and convert more visitors into customers.
3. Optimising the Customer Experience: Highlight the key user experience improvements and enhancements made to the WooCommerce store to improve customer satisfaction and retention.
4. Scaling Operations and Fulfillment: Explain the process of scaling the backend operations, logistics, and fulfilment to support the rapid growth in sales.
5. Leveraging Data and Analytics: Discuss the importance of data-driven decision-making and how it has informed the various strategies and optimizations implemented.
6. Overcoming Challenges and Lessons Learned: Provide an honest reflection on the challenges faced during the scaling process and the key lessons learned that can benefit other WooCommerce store owners.

November 27, 2024 — When developing themes and plugins for WordPress, it’s inevitable that you’ll get a report of a security flaw, or worse, that one of your clients’ sites has been hacked. Right? Well, not quite.

In this session you’ll learn about the approaches enterprise agencies use to prevent a panicked phone call from a client reporting a flaw. Learn why the White’s Local Family Business site gets hacked but the White House does not.

Just as there’s no one plugin that will make a site secure, there’s no one trick to prevent it either. This session will help you understand the holistic approach required to keep your client’s sites secure.

Presentation Slides »

November 27, 2024 — WordPress powers a large part of the web, but anyone who’s ventured into its database knows there’s a hidden cost lurking beneath its familiar interface. In this talk, we’ll dive deep into the challenges posed by WordPress’s database structure – especially its infamous postmeta table.

November 26, 2024 — Expandirse y operar en mercados internacionales es una estrategia clave para el crecimiento empresarial, aunque no está exenta de riesgos, especialmente en estos tiempos de cambios vertiginosos por el uso de la inteligencia artificial en los motores de búsqueda.
Descubrirás los 5 aspectos esenciales para optimizar tu estrategia SEO y de marketing digital internacional, impulsando tus ventas y fortaleciendo tu reputación.

Presentation Slides »

November 25, 2024 — Table ronde pour échanger sur l’état actuel et l’avenir des évènements WordPress dans la communauté Française.

November 25, 2024 — En este taller teórico, descubrirás por qué es fundamental implementar un programa de afiliados en tu tienda WooCommerce para aumentar ventas y visibilidad.

Exploraremos:
* Beneficios clave de un programa de afiliados para tu negocio.
* Conceptos básicos de cómo funcionan los programas de afiliados.
* Diferentes enfoques y opciones disponibles, destacando AffiliateWP y YITH WooCommerce Affiliates como ejemplos de plugins eficaces.

November 25, 2024 — Vamos a recorrer diferentes ejemplos de ecommerces que lo están petando para aprender las claves de su éxito y, ojo, también todo aquello que no están teniendo en cuenta o que pueden suponer auténticas oportunidades perdidas a la hora de cuidar y vender a sus usuarios.
Recorrido en vivo de diferentes páginas siguiendo nuestra metodología de análisis heurístico aplicando conocimientos y buenas prácticas de UX (User Experience) y CRO (Conversion Rate Optimization).

Presentation Slides »

November 25, 2024 — Si no utilizas Pinterest en tu ecommerce, ya estás tardando, en mi ponencia te daré algunos trucos para sacar todo el potencial a esta red social y expondré un caso de éxito que hará replantear tu estrategia en redes sociales.

Presentation Slides »

November 25, 2024 — Learn Javascript deeply, This was said by Matt and WordPress in 2015.
I wasn’t that excited about that. I ignored that advice.
I continued on my Merry Way with PHP, which is both good and bad. WordPress is made with PHP.
I like PHP, I like server side code and have spent a lot of time in it.
Now blocks came out and I was kicking myself.
I was terrified to dive into the block editor because change can be so daunting, and it’s always so much more comforting to stick with the familiar.
I struggled to understand the code inside WordPress docs and I got stuck. Fast.

How do I get this new block stuff to talk to PHP?
In this talk, I will show you how to go from hating blocks to loving them with these development techniques.
In this presentation we are going to make a PHP Shortcode, and then make a dynamic block to show how this works.

Let’s do this.

Presentation Slides »

November 25, 2024 — In this talk, I will share an overview of the custom WooCommerce features we developed for a large Australia travel agency brand. These features now allow the brand to take direct bookings on the website, which has unlocked large amounts of new revenue for the business and saved 100s hours of manual effort. I believe this project can demonstrate the amazing flexibility of WordPress / WooCommerce compared to other platforms like Shopify.

Key Points:
– Project Overview: Introduction to the project and custom features developed.
— Live Availability Calendar: Demonstrating the live availability calendar functionality.
— Fare Types: Handling multiple fare types.
— Add-On Integration: Incorporating add-on features.
— API Synchronization: Syncing with the booking system through API integration.
– Off-the-Shelf Plugin vs Custom: Why we ended up choosing a custom integration instead of calendar or booking solution plugin.
– Business Benefits: Outlining the advantages these features brought to the business.
– Why WooCommerce: Reasons why WooCommerce was the ideal platform for this project.
– Implementation Details: The technical aspects of how we accomplished this integration.

Presentation Slides »