In this candid talk, I’ll take you behind the scenes of my journey from running a WordPress web design agency to building a multi-million dollar plugin company. While the talk will be structured around my personal story, it will be packed full of actionable insights on how audience members can build a successful WordPress product company of their own. It won’t contain any fluff or hype – just real experiences and practical advice. In this rapid-fire lightning talk, I will condense my best advice into bite-sized nuggets, with signposts to deeper resources. Basic structure: My story – A brief overview of my story from agency owner to plugin entrepreneur. Why the shift? – I’ll share the motivations behind my transition in a way that the audience can identify with. Was it the right move? Did it meet my expectations? Blueprint for success – Discover the exact strategies that fueled my plugin company’s growth and how you can do the same. Selling strategies – Explore different product-selling models and the importance of customer lifetime value. Should you go freemium, subscription-based or SaaS? I’ll share data-backed insights. Marketing magic: Learn which channels yield the best results. I’ll share data from Barn2’s marketing secrets. Customer love: How to keep customers happy by providing effective support. Team building: I’ll share my story of growing a team from nothing and the best way to do this depending on the size of your business. Whether you’re an agency owner, a freelancer, product owner, or simply curious about the transition, this session will provide actionable insights and inspiration. Join me as I reveal the pivotal moments, the unexpected twists, and the strategies that transformed my career.