Let’s face it, usability testing can seem daunting. When should you do it? How do you conduct tests and extract useful information? And, perhaps most pressing, how much time and money will it take? As a UX certified professional with the world-renowned Nielsen Norman Group and a WordPress agency owner for the past six years, I’m intimately familiar with these questions, and now I’m going to share with you my secrets of how qualitative user testing can help you take a WordPress website from good, to great.

In this session I’ll provide answers to the main questions that website owners (or creators) need to answer when it comes to usability testing: What even is usability testing and what does it test for? When should I test my site, and how often? How can I run usability tests without a gigantic budget or team? How much time or money will it cost me? Join me and learn about the most cost effective UX research method at your disposal, and learn how to leverage it to build stuff better.