Presented at EmpowerWP Bhopal 2025, a special Women’s Day event celebrating women in tech and WordPress, this session by Purva Kushwah dives into the everyday impact of User Experience (UX)—beyond just screens and interfaces.

UX influences how we scroll through social media, shop online, or engage with brands—and its effects go deeper than we realize. In this session, Purva explores real-life examples of UX in action, highlighting how thoughtful (or poor) design affects our choices, behaviors, and emotions. She makes a compelling case for why businesses and creators must prioritize user-centric design to build trust, engagement, and success.

With over 5 years of experience across SaaS, IoT, embedded tech, and automotive industries, Purva Kushwah is a Senior UX Designer and digital entrepreneur. From being a Microsoft Student Partner to leading UX teams and building businesses, her journey reflects a passion for strategy, innovation, and empowerment.

Whether you’re a student, entrepreneur, designer, or simply curious about digital strategy, this session offers practical insights into creating better experiences—for yourself and others.