In a world full of pre-made themes and page builders, it’s easy to forget the value of custom design. This talk explores why unique, purpose-built designs still play a crucial role in building high-performing WordPress websites. We’ll dive into the importance of clean code, and well-structured architecture, and how custom builds… whether traditional PHP code or headless (Next.JS) can dramatically improve performance, SEO, and overall user experience. You’ll walk away with practical insights on how thoughtful design and development lead to better results for both Google and your users.