Many web designers are told that SEO is all about “adding keywords”—but in reality, that’s just the tip of the iceberg. If you’re building beautiful WordPress sites but they’re vanishing into the Google abyss, it’s time to level up your SEO game beyond the basics.
This session will unpack the three core pillars of SEO that every web designer should understand:
🌐 Technical SEO – How speed, structure, and crawlability affect your rankings
📝 Content – How to format and write content that serves both users and search engines
🌟 Authority – Why off-page trust signals matter more than ever
You’ll learn how to spot SEO red flags before launch, structure your sites for maximum visibility, and support clients with smarter strategies (whether you DIY or refer it out). If you want your sites to rank and convert—without becoming a full-time SEO—this session is for you.