Attribution remains one of the most persistent challenges for WordPress plugin developers — how do you know which channels actually drive installs, activations, and real usage? In this talk, we’ll go beyond theory and unpack the real-world attribution playbook that Usercentrics used to untangle this exact problem. Join us for a tep-by-step breakdown of how Usercentrics approached attribution for their own WordPress plugin. From identifying critical blind spots to stitching together data across platforms, you’ll learn how the team established privacy-led framework to track meaningful conversion paths. We’ll cover tools used, integration tactics, team alignment, and lessons learned the hard way — all aimed at helping you do the same. Whether you’re a product manager, marketer, or plugin developer, this session will give you a proven roadmap to decode attribution in a fragmented plugin ecosystem — and finally answer the question: what’s really working?