This talk explores why stories are a fundamental human need—and how to craft them so they work in real life and online. We’ll cover practical ways to tell compelling narratives, verbally and visually, across every creative format: from a simple flyer or banner to full brand identities for companies, products, and communities. You’ll see why storytelling wins hearts—turning users into fans and clients into partners—and how this mindset benefits everyone on the team (yes, even developers).

Above all, it’s a story about storytelling, and the joy it sparks in all of us.

Presentation Slides »